Indianapolis Web Content Management

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Your website is like

Your Website is Like a Plant

Posted 12:14 PM by
"Your website is like a plant. Feed it and watch it grow" This past New Year's we sent this message along with a small bamboo plant to our customers. The point of the message is simple: add new content to your website and watch it grow in its visibility and engagement (two of three key components to a successfull website). If you don't add content then watch it wither away.

This is the hardest part for people to grasp when it comes to online marketing. In order to be successful, you need to not only participate  by reading others' work, you need to contribute. This means providing content that is valuable to others (hopefully to a lot of others).

When you post a blog entry you:
  1. add new keywords to your website creating new entry points for new visitors who use those keywords on search engines
  2. add more substance to engage your visitors that is informative, humorous, motivational, inspirational, etc
The same goes for adding videos, case studies, white papers, and more.

Perhaps the note to our customers should have said: Your website is like a plant. Feed it valuable, engaging content that uses strategic keywords and watch the number of visitors to your website grow.
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