I am headed to Yankee Stadium this weekend for the first time ever. It is now or never for me. Even if you don't follow baseball, you probably know what Yankee Stadium is, but you might not know why it has become a now or never scenario. After this season, Yankee Stadium will be torn down. The Yanks are moving across the street to 'New Yankee Stadium.' All of the history and prestige will be gone. The Yankees are updating one of the biggest things they are known for.
This brings me to one question. If the Yankees can part ways with their stadium and the lore that is associated with it, why can't people part ways with their old marketing strategies? Today, people find their information through the web. Even if a piece of mail reaches a potential customer, the piece of mail usually pushes the reader to find our more information about the company on the web. Now it doesn't make much sense to create an identity on a postcard or letter and then send someone to an outdated website. By using a content management system, you can change your website as your marketing changes. Creating an overall brand is the goal isn't it?
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