Lately, when I have been asking people 'what does your company's website do for you?', I have been getting the same response. 'Well, it doesn't really do much of anything. It is mostly informational and that information never changes.' I dread this response. I wonder to myself, why even have a website? If the information hasn't changed since the site was launched circa 1998, then why people keep paying for hosting?
Exisitng customers aren't using it, because they know what is there...the content hasn't been updated in years. New, potential customers (if they can find your site) see an outdated website and wonder if the company still exists. This isn't the best first impression that a company could be making. It really takes a paradigm shift to realize what you could be missing out on.
Everyone knows that when people want information nowadays they turn to the internet. Everything that you need an answer or a service for is right at your fingertips. Potential buyers are looking for sites that make sense, are usable, and the content is up to date. A content management system and a fresh web design are two of the most cost effective ways to spend marketing dollars. Your site is available 24 hours a day to people that are looking for the information you provide. What could be better than that? Its targeted marketing at its finest. When used effectively, web content management can be what seperates you from your competitors.
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