Indianapolis Web Content Management

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Updating Content for Search Visibility

A More Effective Website

Posted 3:27 PM by

What have you done for your website lately?  Or perhaps I should ask a better question, what has your website done for you lately? In these times of a rough economy, hopefully the answer isn't "nothing."  An underutilized, non-producing website is simply a wasted opportunity, and the worst part is, it's a cheap and easy opportunity.  Sure, you could dump ten thousand dollars into a beautiful new website, and it might yield some quantifiable results, but what is going to keep people coming back?  A fresh message, that's what.

Without a simple and cost effective way to keep your website up to date and current, all that money that was spent on your website was, in essence, thrown away.  With the right tool, a good content management system, you can turn your website into a wealth of knowledge for your customers and potential clients.  No longer do you have to worry about being charged for each and every update.  With Marketpath CMS, you have the freedom and the ability to change your site anytime you wish from any PC with internet access.  What would you do with all of that power?  Hopefully, the answer to that question is "make my website work for me!"     

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Comments (2)
Sam Tallendi wrote
This is the time to put more money into your online presence. Here's a survey from eMarketer showing the number of new Internet users still increasing:

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If you don't manage your online message well, than you are throwing away opportunity.
Posted Jan 1 2009 8:51 PM
David Ascot wrote
David Ascot That's great, I never thought about Updating Content for Search Visibility like that before.
Posted Jan 16 2009 12:03 PM
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