In our office we have a game of football that involves a cup at each end of the office sitting on a table. The object of the game is to knock the cup off the table with the football. Whoever knocks the cup off 5 times first, wins.
The fun part of this game is that we have a few rules that make it more challenging. For example, the football has to hit the cup and knock it off to count as a point. Therefore, you cannot hit the table really hard jarring the cup from its perch.
Another rule is that if the football lands on top of the table and stays their at rest, it is an automatic win. Or if the football lands in the space between the table-top and the lower shelf, it is also an automatic win.
Here's TJ, one of our account execs, with his second auto win. TJ pretty much dominates the game and has the longest cumulative record holding the title belt. He is the only one to have an auto win.
There is a point to this blog entry.... auto wins. How can I get more auto wins with my Internet marketing strategy? How can I setup an Internet marketing process that automatically performs certain tasks for me and produces measurable results?
It all starts with your message. What do you want your clients and prospects to know? How do you want to communicate with them? How often? What will you say? How will you segment your audience? What activity do you want to track? How do you want to respond to that activity? What sort of results do you expect?
Once you know answers to those questions, you can choose the delivery and tracking methods. The tools are not nearly as important as setting your goals and defining realistic expectations. Although, with a solid strategy and a strong, reliable toolset, you are setting yourself up for a few auto wins.
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