4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites.
Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy. With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers.
Most website pages are 80% to 90% static information. Companies can spend $100 per hour or more to keep those pages updated. The money used for updates could be better spent on custom software development that connects and enhances relationships with customers. Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS.
Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus. Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site.
Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates.
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