Indianapolis Web Content Management

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Practical Internet Marketing Strategies

Reduce marketing expenses with a web content management system

Posted 12:49 PM by
I was talking with the owner of a small retail boutique about the poor economy and how she had to cut costs. But she knew that she couldn't scale back her online marketing because that would cause her revenue to drop. My answer, of course, was to implement a web content management system. This would give her the capability to continue marketing through her website without being billed for every change.

Hosted solutions for web content management let organizations make unlimited changes to their website without incurring a charge for each change. Most hosted solutions allow multiple users to access and own content which helps remove bottlenecks and disperses accountability.

Hosted, or SaaS (software-as-a-service) solutions, represent a fundamental shift in your annual marketing spend. Since these solutions are based on a subscription, you don't incur the initial capital costs for hardware or software, or the ongoing costs for maintenance, upgrades, and troubleshooting. These are all included in your subscription fee. If you are a larger organization, this could mean the difference of tens of thousands of dollars or more - fewer staff, no equipment, and no software that will be worth little to nothing in just a few years.

Hosted web content management solutions can potentially save a great deal of money but can still give you the full power of website marketing.
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Comments (8)
Nate wrote
You make it sound so easy.... all she has to do is implement a web content management solution and "voila!" she's making more money and cutting costs. Wow! Incredible! Don't forget that the economy is in the toilet and everyone is trying to dig themselves out of the trenches. No single solution is going to salvage a company.
Posted Feb 14 2009 4:46 AM
Matt Zentz wrote
Nate, thanks for your thoughts. You are absolutely right - there is no single solution to salvage a company. There are many. Cutting out marketing will only hurt more and is probably the worst thing a company can do right now. Trimming marketing expenses and gaining tremendous capability to communicate with prospects and customers by implementing a web content management system is one small piece that will help tremendously.
Posted Feb 14 2009 2:04 PM
Daniel Tetreault wrote
I enjoyed your post on web content management solutions. However, I have one burning question: I am familiar with Content Management Solutions or "CMS". However, I was wondering how does web content management solutions - as noted above - differs from content management solutions like Joomla, Drupal or Mambo. Sincerely, Daniel.
Posted Feb 26 2009 7:02 PM
Matt Zentz wrote
Daniel, those three solutions all provide web content management capabilities similar to what I wrote about. The phrase "content management solution" is somewhat general and can be meant to manage content on websites or content repositories used throughout an enterprise. I wrote specifically about hosted (or SaaS) solutions which Joomla, Drupal, and Mambo are not. I'll be posting a white paper soon about the advantages and disadvantages of hosted vs installed software so check back soon!
Posted Feb 26 2009 9:22 PM
HMust wrote
This is a very unhelpful article, you make this sound easy, and give no depth on pros, cons and capabilities
Posted Oct 8 2009 10:39 PM
Matt Zentz wrote
HMust, the point of the article is to provide some of the benefits of using a hosted web content management system that can, in turn, help reduce overall marketing expenses. As far as making it sound easy, why should it be difficult? Most website implementations are engineered to be much more difficult than they ever need be.
Posted Oct 9 2009 12:33 AM
Bill Ernst wrote
You talked about Joomla not being a SaaS but is it possible to use a marketing cloud in Joomla? if yes... where could I find some hints or tips to include it in a CMS site. I have a project coming up that will require a "Marketing Cloud" with Sharedvue.com and HP.com I am new at this and I am searching out all possibilities. Thank you, Bill
Posted Oct 23 2009 12:45 PM
cms solutions wrote
I have read your post on web content management solutions. However, I have one burning question: I am familiar with Content Management Solutions or "CMS". However, I was wondering how does web content management solutions - as noted above - differs from content management solutions like Joomla, Drupal.
Posted Nov 10 2009 2:52 PM
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