Practical Internet Marketing Strategies

I was talking with the owner of a small retail boutique about the poor economy and how she had to cut costs. But she knew that she couldn't scale back her online marketing because that would cause her revenue to drop. My answer, of course, was to implement a web content management system. This would give her the capability to continue marketing through her website without being billed for every change.

Hosted solutions for web content management let organizations make unlimited changes to their website without incurring a charge for each change. Most hosted solutions allow multiple users to access and own content which helps remove bottlenecks and disperses accountability.

Hosted, or SaaS (software-as-a-service) solutions, represent a fundamental shift in your annual marketing spend. Since these solutions are based on a subscription, you don't incur the initial capital costs for hardware or software, or the ongoing costs for maintenance, upgrades, and troubleshooting. These are all included in your subscription fee. If you are a larger organization, this could mean the difference of tens of thousands of dollars or more - fewer staff, no equipment, and no software that will be worth little to nothing in just a few years.

Hosted web content management solutions can potentially save a great deal of money but can still give you the full power of website marketing.