Indianapolis Web Content Management

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Red Door Means Debt-Free

Posted 2:10 AM by

Have you evear heard of people who paint their front door red when they pay off their mortgage?  Do you think this guy just paid off his car loan?

Red door syndrome, don't boast in Internet Marketing

This may be fine for your house.  You are proclaiming to the neighborhood your independence from the bank.  But don't catch yourself making the same proclamations for your business in your Internet marketing conversations. 
I'm sure you're proud that you own your office building or have stayed debt-free for decades.  That can generate a wonderful sense of pride with you and your staff.  But keep it at that, inside company walls.  Don't waste your time telling prospects how well you've succeeded.  Instead, spend that precious energy engaging with their needs and showing the benefits and results of your product or service. 
It's not about you.  It's all about them.

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Internet Marketing Stagnation

Posted 2:35 AM by

Recently one of our prospects chose another firm to handle their website redesign.  Not only was our offer less expensive, we also included our content management solution so they could easily update their site and add new pages as needed.  Knowing we were up against a friend of the owner we offered to work together with them.  They would do the redesign and we would provide the CMS.  They decided to just redesign their site.
Their response for not choosing CMS was:  "If we didn't update our site before then I doubt we'll update it in the future". 
This was one of my "I don't get it" moments.  The company chose to pay a lot more for only a redesign and no means to keep the website fresh, updated and inline with their other marketing initiatives.  To me, this is the equivalent of having your company truck painted with your logo and website address then keeping it parked in a garage so no one can drive it or see it.  Why waste your money?

Using a content management solution would have given them the tools to edit site content, measure its effect, adjust as necessary, measure again, adjust..... and on and on.  They could have created landing pages for offline marketing initiatives and measured the direct impact those initiatives had.  They could have created microsites to target a particular niche.  The benefits are virtually endless.  Instead, they chose a road that leads to stagnation.
I guess the good news is that now we have a little more time to help another company that understands the bigger picture.

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