Practical Internet Marketing Strategies

I was just reading a post from Chris Baggott's blog titled Blogging Best Practices about installed vs. hosted software.  Compendium Blogware, Chris' company, is a hosted or software-as-a-service (SaaS) solution that requires no IT assistance to setup.  This allows corporate bloggers to get right down to the business of blogging.  

Marketpath CMS is also software-as-a-service.  More often than not, people ask about the difference between our content management solution and installed CMS software like Adobe Contribute or Ektron.  

Here are a few of the key benefits of our content management solution:

• It's incredibly easy! Requires no knowledge of HTML
• Fast setup and implementation
• 100% browser based so it is accessible from anywhere
• No upgrades to install because software updates are applied automatically
• No IT staff required
• Unlimited, easily accessible support

Here are some of the disadvantages of using installed software like Adobe Contribute:

• Usually requires some HTML coding
• Can only be used on the PC it is installed on
• Requires IT staff to install, implement, train, support, and install upates.
• Per seat license fees
• Limited support options from vendor

In the end, serious Internet marketers will choose a solution that frees them up for valuable Internet marketing and not software configuration.