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Practical Internet Marketing Strategies

Google Web Browser and What it Means for Marketing

Posted 1:28 AM by

Just two days after I post about Microsoft IE8, I get an alert that Google has announced their new web browser, Google Chrome, will be available in beta for download September 2nd. If you're not familiar with the term 'beta', it is basically a testing release before the official '1.0' is added. Read the official notice from Google.

From a consumer perspective, hurray! I do like having a choice..... but not too many. Too many choices and I just get confused and easily cheated by imposters and me-toos (ok, I don't get cheated with software much because I am a developer by trade, but my Grandmother does... and my parents, and my sister, and my cousins.... I hope you get the point). So, now I can use Firefox (the champion of people who dislike Microsoft), or I can use Internet Explorer (the standard built-in browser for Microsoft Windows), or Safari (the Mac OS built-in), or Google Chome (a wonderfully simplistic, yet powerful browser - I'm sure). Of course, there are a couple others, but they barely register as a blip in the browser usage radar.

From a developer/marketer's perspective, I am a little annoyed. Building rich and dynamic cross-browser websites can be a challenge, even though development has improved a lot over the last 5 years. There are still inconsistencies, mostly with Javascript and CSS (style sheets). Developing cross-browser websites is sort of like putting up a billboard that can only be read by people in certain types of cars. If you drive a BMW it appears perfect.  If you drive an '84 Chevy Celebrity (like my first car) the billboard shows a big red X. It's challenging to get the message right for everyone.

If your website is not dynamic, i.e. contains no Javascript, then you will likely be fine. The challenge is with rich sites - those websites that have put a lot of time and effort into improving the user experience. There will most likely be compatibility issues and you will need to fix those as soon as you can.

Google has a huge following. To many people, they are still the underling that develops cutting edge software. Once Chrome is released in beta, you can count on a ton of people trying it out - if not adopting it entirely. This means you need to test your corporate websites, landing pages, micro-sites, and customer applications.

Google is pretty good at releasing quality software, but I have seen several applications in beta that were buggy. If Chrome gets adopted by a large number of consumers, I hope they have worked out most of the kinks.

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