Practical Internet Marketing Strategies

Probably not. So why would do so many marketers and business owners let their website visitors enjoy stale page content?  Visitors come for a reason.  They're evaluating whether or not there is something they want.  They arrive with questions or curiousity.  How well are their questions or curiosities answered?

If you look at a stale piece of bread from far off it is likely to appear normal.  But if you inspect it closely, or worse take a bite, you will certainly notice it is stale.

Website content is no different.  Visitors may, at first glance, think the content is fresh and updated, but with a closer look they will quickly get a sense that it is stagnant.  Everything from the design of the site to the copy contained within, a website needs to convey relevant, convincing, and updated information.

With stale bread you can always cut it up and make crostini.  But slicing stale website pages into little toasts isn't exactly an option.