I am notoriously guilty of losing focus in my blog. I often get so wrapped up in all the wonderful tools available (like blogging, email marketing, and social media), that I forget to cover content management. Although Marketpath in many ways is a full-service internet marketing shop, our focus is (and should remain) product and service-driven.
Content management is arguably the most important part of an organization's online presence. The reason I believe this is that so many of your potential customers are not bloggers and don't participate in social media (though I do believe it is important to use your site to help expose visitors to social media). When Joe-six-pack is Google-searching to find parts for his '86 Camaro, there is a good chance that he won't find a blog or twitter feed relevant. The problem that's arising is that there is so much content in the Google index that comes from social media that it can be hard for a traditional website to compete. This phenomenon increases the importance of utilizing social media, and it makes it completely necessary that the content on your site is relevant.
'But Colin, there are so many CMS options (many of them free) that allow users to update the content on their sites.' This is true. There might be literally hundreds of CMS tools out there on the web and they are relatively easy to find. The problem is that many site administrators get lost along the way. Once it becomes possible to keep a website up-to-date, many users still don't do as much as they should, because they don't know how.
This is where it is helpful to have a partner you can trust, a consultant who you can count on to point you in the right direction. No one is born knowing how to optimize a site for search. No one is born knowing how to create online conversions. These things can be taught by knowledgeable professionals, and education is exactly what most organizations need to go along with their content management system. We're here to help. Class will be in session all week. Feel free to attend.