Indianapolis Web Content Management

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Easy CMS

Easy CMS

Everything in one place

Posted 6:57 PM by

I just read a blog post on CMSwire that outlined a few of the trends that are going to really drive content management in 2009.  Two of these three trends were about Web 2.0 integration and e-commerce integration and how each piece will become an extremely important part of each and every website over the next year.  Almost every content management system out there today can help someone effectively manage landing pages, text, pictures, and menu structure (to name a few things), but not every one can help with the two things mentioned above. 

Having your website, blog, and shopping cart all managed by the same system helps keep things organized and streamlined.  Managing products, content, blog posts and comments all from the same interface can help you and your staff save time and money.  It is all possible with the right, easy CMS.  Be ahead of the curve in 2009, be a trend setter.  Make your website work for you.    

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5 Ways Your CMS Can Help Your On-page SEO

Posted 5:35 PM by

CMS Selection ProcessSelecting a content management system can be a daunting task.  On the surface, many of these systems appear to have the same level of functionality and the ability to accomplish many of the same tasks.  While one blog post isn’t enough to compare each and every feature that a good CMS should have, it is perfect to discuss one subset – Search Engine Optimization capability.  Since SEO is seemingly at the forefront of every site owner’s mind, here are five things that your content management system should allow you to do (in no particular order):

 

1. Create Search Engine Friendly URLs

Each time that you create a page, a new blog post, or add a product to your store (if applicable), your site’s CMS should create a search engine friendly URL for the new content.  Not only does this make it easier for the search engine to determine the topic of the page, it is much easier for a human to determine if the page is applicable for their search.  If you’re not sure if your URL is search engine friendly, take a look at a subpage, blog post or product page…if it makes sense to read, there is a good chance it is search friendly.  If it contains strings of question marks and numbers, it may be time to look into a new CMS. 

2. Create Unique Title Tags, Meta Description Tags, and H1 Tags for Each Page

Probably the most important aspect of on-page SEO is the ability to create unique title tags for each page.  Title tags are still a determining factor for search rankings (although a bit diminished), and they definitely help with usability of the site as well.  Meta description tags aren’t factored into search rankings any longer, but they can help increase the click-through rate to a specific page and feature calls to action.  Each page should also contain one H1 tag to tell the user the exact topic of the page.

3. Manage Alt Image Tags

Accurate alt image tags help increase the chances that your website’s images will be returned in an image search. Alt image tags are simple 3-5 word descriptions for what the topic of the image is. Every image on your site should have a unique alt image tag.

4. Built In Blogging Software

Blogging is a great way to create keyword rich, sharable content around a certain topic.  Your CMS should feature a built in blogging software that makes it easy to add blog posts to your site.  These blog posts should be open to comments from readers, feature the ability to share on Twitter, Facebook, LinkedIn and Google’s +1, as well as an RSS Feed.  The content should be displayed in a chronological order, be searchable, and created with friendly URL’s as described above.

5. Create Permanent Redirects

One of the often overlooked aspects of creating content using a CMS is the ability to set up permanent redirects. 404 errors are unacceptable as far as good SEO’s are concerned, so having the ability to create permanent (301) redirects to live content is a must. This is especially important for larger sites that are updated often.

Collaboration is KeySide Note - Keep in mind there are more factors that go into a CMS selection than just the SEO capabilities of the platform.  The fact of the matter is that the selection of a CMS should go hand in hand with website design, SEO vendor selection, social media strategy determination, and overall online branding evaluation.  These different aspects of Internet marketing have become their own industries, with specialists excelling in each vertical.  The most successful websites that we have seen have been products of collaborative efforts between software providers, service providers, agencies, and the client itself.  After all, there is nothing worse than hearing the words “We just launched our newly designed website, can you help us with the content management strategy, SEO, or insert another service here. ”

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Energy Systems Network Chooses Marketpath CMS

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Energy Systems Network (ESN) recently chose Marketpath CMS as the website content management system for its new website.  The new ESN website was designed by an internal staff member and is heavily reliant on jQuery technology to give a sense of interactivity with the website visitor.  A rotating image gallery, a project selector, and a scrolling partnership list are all part of the ESN homepage, which can help convey a large amount of information on a relatively small area.  Other features of the site include a password protected partner area, a micro-site dedicated to one of ESN's projects (Project Plug-IN), a fully integrated calendar, and an easy-to-use blog which all make the job of bring clean technology to market just a little easier for ESN.

  Energy Systems Network

Marketpath was able to take the new designs from ESN and implement them into Marketpath CMS within a few weeks, giving control of all of the site's content to ESN's Manager of Communication.  ESN's staff is now trained on Marketpath CMS and fully supported if any issues arise.  

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Open Source CMS and Security Issues

Posted 11:40 AM by

We have discussed this topic before, but because it was thrown into the lime light over the weekend, I thought I would again touch on the pros and cons of Open Source CMS platforms.  Over the weekend, PBS.org's homepage was taken over by a group of hackers that gained access by exploiting the security flaws in the open source content management system that the site is built upon.  The hackers changed the content to include a fake news story about rapper Tupac Shakur being alive in New Zealand, which of course spread like wildfire around social media sites.  While creating a fake news story may seem harmless, it did showcase the security risk that all open source CMS platforms must deal with, source code that is open to the public.

HackerWith thousands of developers working with standardized source code to tweak and customize the program, coders often times find loopholes which will allow them access to your data.  In an article from Information Week, it was stated that MoveableType, the CMS platform that PBS.org uses, had a security update just seven days before the attack, but PBS administrators failed to apply the patch - a problem that proprietary systems or software-as-a-service content management systems can automatically remedy.

There are certain situations, mostly depending on the type of site, where open source CMS platforms probably aren't suitable.  A few of those situations might include:

  • School Websites - Sure, the "free" price tag of open source is always enticing, however, with the amount of free tools available to help someone hack an open source CMS driven site, a school's website could be an easy target for a student prank.

  • Financial Institutions - Anytime that someone's personal financial data is involved, open source should not be an option.  This is pretty much a no-brainer.

  • Government Websites - Any site that could contain an individual's personal data, or prompt them to enter it should be completely secure.  An interesting exception to this category, however, is the Whitehouse.gov site which is run on Drupal, an open source platform.
It should be noted that proprietary CMS platforms aren't immune to attack.  However, since the source code is usually unfamiliar to the hacker, the task becomes more difficult.  What are your thoughts on the issue of security?   
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Four Easy Steps to Pull All Your Hair Out with Sharepoint

Posted 4:52 AM by

Yesterday, I received a link to a series of articles that made me bust out laughing - "SharePoint 2010 in Four Easy Steps."

Fact #1, nothing about Sharepoint is easy.
Fact #2, SharePoint could never be installed in only four steps.

Here are their four easy steps:

  1. Prepare
  2. Migrate
  3. Manage
  4. Customize

That's like saying "How to build a skyscraper in four easy steps!" Step 1 - Prepare; Step 2 - Design; Step 3 - Build; Step 4 - Finish. There's a good title of a book - "Skyscrapers for Dummies!"

I really get the oversimplified marketing message, though, because we do it ourselves - "Click, Edit, Publish - Web Content Management. Made Easy." Everyone does this especially when selling complex products or services. You have to oversimplify it so your prospects can quickly relate and understand. But what truly irks me about this is saying Sharepoint is easy in any way whatsoever. I can't begin to count how many customers we have gained coming from a disastrous Sharepoint implementation.

Before I continue bashing Sharepoint, though, let me acknowledge it's benefits. Sharepoint certainly has its place in the world. It is a very powerful tool for managing corporate intranets, document repositories, and team collaboration. I've used it in the past and recognized its unique contribution.
In the past, we've used it internally and would continue to do so if the installation and maintenance wasn't so resource intensive and difficult. You really need to have an expert on staff or outsourced to install, manage, and troubleshoot it. But it has a very long way to go before it is an easy-to-use tool for marketers managing the corporate/product website.

And that's the point - using Sharepoint to manage your public website can be a nightmare. Before making the decision to use this for your website make sure you ask for references from other customers who are currently using it and even from customers who have moved away from it. You need the real truth before you drop big bucks on installing an overly complex system. And if you do move forward, be sure to have a reserve fund setup to pay the company that picks up all the pieces and puts you into a system that works.


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The 5 Point Checklist of Selecting a CMS

Posted 5:08 PM by

With so many content management systems out on the market today, selecting one can be a daunting task.  Many times, the future users of the system are unaware of which questions to ask, or what to look for when evaluating each platform.  I have decided to put together a checklist that will help technical and non-technical users alike when the question of which CMS to use inevitably comes up.

  1. Security - This may be the most important element of selecting a CMS, depending on your type of site.  Open source systems have often times failed the security tests because anyone can develop plug-ins for these platforms.  Less experienced programmers or hackers can often times develop modules that bring along negative consequences once installed.  Hosted CMS platforms can usually alleviate these problems. 

    Also something to take into account is the user authentication process.  How many users are there?  How are they tracked? Does each have unique login credentials?
  2.  

  3. Simplicity - The choice you are making is one you will have to deal with for months or years to come.  Sure, there are a lot of simple content management systems out there, but don't take a developers word for it.  They are experienced in using their favorite platform and come from a technical background.  Make sure you push to see a demo of the product, and make sure you understand the process of updating a site, especially if you're a marketer lacking HTML knowledge. 

    Making updates to your website shouldn't be intimidating or time consuming, as that is the whole point of using a CMS.  Make sure you're comfortable with the interface and you understand how the CMS works with your specific website.
  4.  

  5. Support - When it comes down to it, all software will have problems.  Bugs are an inevitable annoyance that always seem to come up at the most important times.  Here are the questions that needs to be answered about the CMS you are choosing - What happens when I need help?  Who can I call? And finally, how much will that cost me? 

    Each platform varies in their answers to these questions.  Open source systems can be supported by the developer who set them up, but at a price.  Installed platforms have their own maintenance agreements.  Software-as-a-Service platforms, on the other hand, have the best answer for this (I know I am biased).  If something goes wrong, you call the architects of the system for the fix, at no additional charge.
  6.  

  7. Speed - When I say speed, I'm referring to the speed of implementation.  Some systems have to be set up each time a new website is built.  Some systems have to be installed on internal servers, which will inevitably take time.  Other systems, usually software-as-a-service models, are already built and running in a hosted environment.  This means the timeline to launch a website can be shortened considerably, saving time and money.

    Implementing designs and content into a hosted solution can often be done within weeks, not months. 
  8.  

  9. Scalability - How flexible is the system?  How unique is your website?  Depending on whether your site will be a brochure site or whether it will be a true marketing tool can sway your decision from one CMS to another.  Figuring out the marketing goals for your website prior to CMS evaluation is a must if you want to truly have confidence in your selected CMS.

    A few other questions to ask are - What systems need to integrate with our website?  Since the Internet is constantly changing, how do we add new functionality to our site once it has launched?

Addressing these issues early in your content management system evaluation process can guide you down the right path.  One thing to realize is that no CMS is perfect for every website, as they all have their strengths and weaknesses.  Make sure you do your research, ask questions, and see demos of each product before making your final decision. 
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Create an Event Specific Landing Page and Custom URL with Marketpath CMS

Posted 4:31 PM by

One of the great advantages of using a web content management system is the ability to create custom landing pages for webinars, seminars, tradeshows, or other events. You probably have several of these each year and send out information to your constituents. Wouldn't it be nice to quickly create a custom landing page for each event containing all the agenda details and registration instructions? With Marketpath CMS you can. Here's how:

  1. First, right-click on the folder within which to create the page and select "New Page"

    Creating a page in Marketpath CMS

  2. Next, give the page a name. I typically name my landing pages by date of event first so they appear in chronological order (e.g. "2011-02-25 - Winter Product Showcase." While using the new page wizard be sure to select the appropriate theme and page template and do not link it to a navigational menu.

  3. Add the landing page content. Of course, it helps if you have a landing page template already provided for you but you can also do this using a full page open template like I did below. All landing pages need a way to convert visitors immediately. This one contains a simple registration form for the event. Your form may be very different from this.

    Landing page content creation with Marketpath CMS
  4. If you don't want the page to be found in the search results or shown in the sitemap, be sure to open "Properties" and uncheck the "Indexed" option before publishing.

    Search indexing of a page in Marketpath CMS
  5. Publish your changes.
  6. Now, you probably want to create an easy to remember URL for your users to access the landing page. Nobody wants to remember or type in "http://www.yoursite.com/2011-02-25-Winter-Product-Showcase". Instead, "yoursite.com/winter2011" would be much easier. To do this open the "Settings" panel and then click on the "Redirects" item under Site.

    Creating automatic redirects in Marketpath CMS
  7. Next, click the "New Redirect" button and type in the Original URL (i.e. the friendly URL). Note, this must be preceded with a forward slash indicating the root directory of the website. Select the type "Page" and then select the new landing page. You can leave "Permanent Redirect" unchecked here.

    Creating an automatic redirect within Marketpath CMS
  8. Finally, publish the new redirect by clicking the following icon.


So, there you have it. 8 simple steps to create an event-specific landing page and customized URL within Marketpath CMS. And of course, if you have any trouble, just pick up the phone. We're here to help!

 

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5 Easy Steps to Establish Marketing Rhythm and Momentum

Posted 12:43 PM by

We see this often. A client purchases our design and development services, gets trained in our web content management system, and then flitters away to rarely use it again. Their website marketing efforts die right after launch.

5 easy steps to establish marketing rhythm and momentum (Alfred Gockel art)Then at some point, a couple years or so down the road, they call and tell us that it's not working for them like they had hoped. Most fess up and recognize that they didn't dedicate time to add meaningful content and continuously improve the website over time. One former customer yelled and screamed that our business relationship was one-sided to the point it was insulting. Ouch. It's a good thing I take my jabs in stride (that customer never logged in once after launch).

The problem is simple. It is seen in many industries throughout the small business world. A company provides a high qualilty product or service, a buyer never uses it as it was intended to be used, and the buyer gets upset with either themselves for wasting money or with the vendor for the product not providing the expected results.

Web content management systems are no different. These are tools that provide users a mechanism for updating their website with content that, if meaningful and relevant to prospects and customers, will increase visitors, improve site engagement, and convert more visitors into paying customers or advocates. But this takes time and effort that most small business owners don't have.

Here are easy 5 steps you can take to avoid the same trap and to establish a rhythm and momentum for producing great website content:

1. Setup a Content Strategy

Evaluate the type of customers you have and want, then brainstorm questions they might have and information they seek. The best source for this might be your existing customers. Ask them two simple questions: 1) What problems did our product or service solve for you? 2) What more could we do to improve that product or service?

You'll get the information fairly easily from your customers. They know you and won't think you're trying to sell them on the product they already have. You might also gain some insight (likes & disklikes) that you wouldn't have gained otherwise.

Once you  have these questions, brainstorm topics that your customers and prospects might find interesting. Use the notes feature of your PDA or send yourself a quick email whenever a new topic pops into your head.

"Content Strategy" might seem a little overwhelming, so don't think of this as some exhaustive process. Keep it easy and keep the topics light. Otherwise you'll find yourself trying to write lengthy white papers you don't have enough time to finish.

2. Involve Your Whole Company


Whether you are a two man operation or have five hundred employees you have a wealth of knowledge within that can be tapped and leveraged. Use it. Ask your staff to contribute content. Let them come up with their own ideas and have fun with it. You're not writing novels, so as long as you proofread the posts before publishing you should be fine.

Keep in mind that not everyone will be a great writer. They may be passionate about their job but not able to communicate it well. Work with them and encourage them to keep at it and that they are not getting graded.

3. Set a Schedule

Without a schedule, you have nothing to hold your people accountable. So, setup a schedule unique to each individual. Require one post per month, bi-weekly, or per week. Our developers are required to write one per month because we keep them very busy with projects. Our marketing and sales staff are required to write one per week.

You should set incentives for employees. Instead of saying "if you don't write one per month...", try saying "if you DO write one per month, then I will....". For example, if an employee has contributed their quota consistently for 3 or 6 months, they get a $25 gift card. Or perhaps, the user with the highest trafficked post (most visitors) receives the prize. You could also provide incentives that aren't financial, such as, a prime parking space, or they get to wear jeans and a t-shirt for a week.

4. Reuse Content for Other Marketing Channels

If you have established rhythm and momentum writing new content then after a few months you should start accumulating a lot of great stuff. You can use all of this in your other marketing efforts. Send the best posts in your email marketing newsletters. Take one post and begin a larger, more in-depth effort to write a white paper. At the end of the year, you might even send a summary message or letter that has your best writing.

New content will spawn all sorts of ideas and may even change your business. Act on those.Stick to your schedule.

5. Promote Your Content

Producing great content is nice but if nobody finds it what's the point? All of your content should be broadcast to Twitter, Facebook, your email subscribers, your direct mail subscribers, local Chambers and industry organizations. There are many great organizations that provide free posting of industry news topics (keeping in mind the content is not blatant self-promotion).

Watch your website statistics to see what your top referrers are for these posts. This will help you know where to spend more time and effort in the future and what type of organizations to target with the posts. Of course, you need to watch for conversions too. More visitors does not mean more customers.

Ask trade organizations if you can provide some content for one of their newsletters, magazines, etc. This is not only a great way to spread your message but an opportunity to establilsh expertise in your industry.

However you approach writing content for your website, you won't get the job done without a plan. Spend an hour or two putting your plan together and then execute, execute, execute. After all, what good is a plan if there is no execution?

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Marketpath CMS Adds Site Search and Sitemap Generator

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Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.

Integrated Site Search 

Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.

Automatic Sitemap Generator 

Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.

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Content Management - It's not as easy as it looks

Posted 4:22 PM by

I am notoriously guilty of losing focus in my blog.  I often get so wrapped up in all the wonderful tools available (like blogging, email marketing, and social media), that I forget to cover content management.  Although Marketpath in many ways is a full-service internet marketing shop, our focus is (and should remain) product and service-driven

joe-six-pack's CMSContent management is arguably the most important part of an organization's online presence.  The reason I believe this is that so many of your potential customers are not bloggers and don't participate in social media (though I do believe it is important to use your site to help expose visitors to social media).  When Joe-six-pack is Google-searching to find parts for his '86 Camaro, there is a good chance that he won't find a blog or twitter feed relevant.  The problem that's arising is that there is so much content in the Google index that comes from social media that it can be hard for a traditional website to compete.  This phenomenon increases the importance of utilizing social media, and it makes it completely necessary that the content on your site is relevant.

Marketpath CMS | Indianapolis Content Management'But Colin, there are so many CMS options (many of them free) that allow users to update the content on their sites.'  This is true.  There might be literally hundreds of CMS tools out there on the web and they are relatively easy to find.  The problem is that many site administrators get lost along the way.  Once it becomes possible to keep a website up-to-date, many users still don't do as much as they should, because they don't know how.

On the Content BusThis is where it is helpful to have a partner you can trust, a consultant who you can count on to point you in the right direction.  No one is born knowing how to optimize a site for search.  No one is born knowing how to create online conversions.  These things can be taught by knowledgeable professionals, and education is exactly what most organizations need to go along with their content management system.  We're here to help.  Class will be in session all week.  Feel free to attend.

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Marketpath CMS @ blogINDIANA

Posted 5:27 PM by

The Marketpah team entertains the blog crowd

The Marketpath crew had a fantastic time at blogINDIANA this weekend. I particularly enjoyed the presentations by Doug Karr, Scott Abel, and Chris Baggot.  People who know me already know that I was pretty much totally addicted to blogging, but now it's even worse.  Now I have about a thousand new ways to justify my obsession.

The really interesting thing about the conference was how much I didn't know.  For example, I didn't know how secluded I've been in the blog community.  Granted, at Marketpath we mostly blog for SEO purposes, but I now have a sincere desire to increase my blog readership.  I am a content management expert and it's my job as a serious blogger to establish myself as such in the blogosphere.

The primary theme that I took away with me after the weekend was 'transparency'.  Many of the speakers spoke on the topic.  Bloggers must be real.  They must be honest and forthright, because if your credibility is damaged, there is no way to get it back.  By the way, for those of you who don't know, in the picture above I'm the tall guy with the shaved head standing in the back.  The rest are the other guys in the Marketpath crew.  Thanks so much to all who participated in the conference this weekend and God bless.

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Marketpath CMS Sponsors the Blog Indiana Conference

Posted 6:03 PM by

blog indiana  - indianapolis - august 16 and 17

I just wanted to take a minute to discuss the upcoming Blog Indiana Conference on August 16 and 17 at the IUPUI Campus center in downtown Indianapolis.  Check out the website.  I'm super excited for the event.  I think it's 50 bucks to attend and will feature awesome speakers and discussions about the state of the blog union.

One of the reasons I'm so excited is that as most people know I'm relatively new to the blogosphere, and I'm extremely interested in what the leaders in the blog world have been doing all this time.  I've been amazed at how our SEO marketing has been affected by our blog strategy.  It's also a lot of fun.

The other reason I'm so excited is that Marketpath CMS will be one of the sponsors of the event.  I'm thrilled to be attending and to see how the future will unfold for this fantastic social media.

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Content Management Made Easy

Posted 2:49 AM by

What stands in the way of you updating your website more frequently?  (Lack of) technology, that's what!  Machines should be doing the busy work, not you.  You should be able to freely express your ideas and opinions using tools that make the job easy.  So what are you going to do about it?

Marketpath CMS makes editing content easy.  Easy enough for this guy.  Maybe.  Thats the idea anyway.  You get where I'm going with this...Content management used to be in the hands of only the programmers (and the bosses who tell them what to do), but given the right tools for the job, anyone can contribute relevant content to their company's website.  With Marketpath CMS, you can update your site as fast as you can think type.

Skills can vary wildly between human beings.  Some can be bad at both spelling and haircuts yet be great at growing a killer moustache and wearing a bandana.  Some are outstanding at writing code and somehow bad at bowhunting.  Should a lack of programming skills keep you from being able to update your company's website?  No!  You should put the power back in your hands and make things easy with Marketpath CMS. 

Having said that...  Just because anyone can manage content doesn't mean you should let everyone and their brothers have control of your content.  You still need to make sure your content management is in competent hands.  Maybe we'll talk about that problem, and Marketpath's solution to it, next time. 

BTW, yes... the Cardinals are my favorite team, and I realize he is wearing a Cardinals shirt.  Some of us redbird fans can actually spell... Its just a coincidence, I ashure you.

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Promoting Your Site with CMS and SEO

Posted 4:30 PM by

Indianapolis | SEO | CMS | MarketingMarketing proffesionals all over the world are scrambling to beat their competition at the web race.  Who will finish first?  Who's marketing is the best marketing?  What techniques will put your company at the top. 

Search Engine Optimization is a buzzword that is currently circulating around the marketing world.  There are companies that charge tens of thousands of dollars, and still can't guarantee that your name will rank on the first page of the Google organic search. 

The truth is that there is no guarantee when it comes to SEO.  It is easy to rank for certain terms, because very few people are searching for them.  Other terms are nearly impossible to rank for. 

A good CMS is an integral part of attaining high organic search rankings.  If content has been posted recently, search engines look at it more seriously (would you rather read yesterday's newspaper or today's newspaper?).  Another powerful tool is the corporate blog.  I have a business associate who was able to significantly increase his search rankings simply by writing in his blog regularly.  We the people want new content!

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Harding Poorman Uses CMS

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4/24/2008 - Harding Poorman Group, an Indianapolis printing company that specializes in offset printing, printing on plastics, wide-format printing, one-to-one marketing, cd/dvd duplication and mailing/fulfilment services, has chosen Marketpath for website design, search engine optimization and web content management for its seven websites.

The new Harding Poorman Group websites will be completed and live in early June.

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Sysco Chooses Marketpath CMS

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11/1/2007 - SYSCO Food Services of Indianapolis, LLC (http://www.syscoindy.com) launched a new website designed by Marketpath.  The website provides a new marketing channel to regional clients and prospects and offers a central location for finding event information, market news, employment and great recipes.

SYSCO is using Marketpath CMS to manage website content, documents and images.  This allows them to maintain fresh content and an updated location for company events and news.

Marketpath also built a custom event management application so SYSCO can provide online registration to their clients.

We are proud to have SYSCO as a new customer and look forward to a strong, enduring partnership.

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IUPUI Chooses Marketpath CMS

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8/24/2007 - IUPUI Auxiliary Services has chosen Marketpath CMS as the preferred tool to manage eight of its organizational websites. 

IUPUI Auxiliary Services' business units consist of the IU  Natatorium, Indianapolis Tennis Center, Michael A. Carroll Track & Soccer Stadium, Mail Services, Food Services, Bookstore, University Place Conference Center & Hotel and the National Art Museum of Sport.

IUPUI Auxililary Services is a complex organization that blends business, sport and art to support the educational and cultural needs of the entire campus. By using Marketpath CMS, the Auxiliary business units have the abillity to provide University students and staff with frequent and relevant content updates while maintaining consistent branding across each of their sites.

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Introducing Marketpath CMS

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4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites.

Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy.  With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers.

Most website pages are 80% to 90% static information.  Companies can spend $100 per hour or more to keep those pages updated.  The money used for updates could be better spent on custom software development that connects and enhances relationships with customers.  Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS.

Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus.  Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site.

Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates.

Click here for more information.....

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