Indianapolis Web Content Management

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CMS Software

Comments?  Anyone?

Posted 7:34 PM by

i'd like to wholeheartedly thank Erik Deckers for hosting the bloggers roundtable yesterday at the Brugge in Broadripple.  I always get excited when a lot of individuals who I communicate with online get together to talk in person.  One of the interesting conversations we had was about the inclusion or exclusion of comments on your blog.  Kyle Lacy argued that simply by allowing comments and opening the floor for discussion the blog was a success.

Blog, CMS, or SEO comments pleaseWhat is so great about blogs?  People have been writing down their opinions for hundreds of years.  The result of this can be found in most any library.  A lot of people find it a little boring.  What separates these authors from bloggers is the communal aspect.  Comments!  How many time have you read a blog post and then scrolled through the comments to find that they were far more insightful and interesting than the original post.  That's what happens when people collaborate.  Amazing things happen!

Now, Marketpath's CMS software certainly allows for either inclusion, exclusion, or monitoring of comments.  We provide this as a choice to customers, because we realize that everyone has different needs (using the blog format for news is one example).  Some companies simply blog for SEO.  Should they allow comments?  Why is it so hard to be transparent!?

This is a corporate blog post.  Right now I am writing with the intent that our search ranking will improve and that my customers or future customers will have this content available as a valuable resource AND I DO ALLOW COMMENTS!  If I speak about my opinions on my industry they are just that; opinions.  I am opening a forum for discussion with whomever might read this.  If I'm lucky enough to have a readership, then I owe it to that readership to let its voice be heard.  FREEDOM TO THE PEOPLE!

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Why ASP.net?  Why not!

Posted 2:10 PM by

Let's just set the record straight.  I am not a developer.  Given the tools I would be unable to crank out even one line of code.  I studied history in college, I like to build things with my hands, and I enjoy playing musical instruments.  Writing code is simply not in my biological make-up, so when I began pitching CMS software to other web developers I didn't even know that it would matter what language the program was written in. 

ASP.net criticI have since come up against a tide of criticism for the ASP.net platform.  Why is this?  A massive number of the workstations in use in this country are running the Windows platform.  The vast majority of the people that use my service are not programmers.  Why do they care how it's written?  They only care that it works.

All too often I run up against open source purists who are unable to make a particular application work flawlessly.  My product works and that's all I care about.  Furthermore, most of my customers who are in the know actually prefer to have a CMS that is written  in ASP.net.  That's all I've got.  I needed to get that off my chest.

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Packaged Content Management

Posted 3:39 AM by

I was just reading a post from Chris Baggott's blog titled Blogging Best Practices about installed vs. hosted software.  Compendium Blogware, Chris' company, is a hosted or software-as-a-service (SaaS) solution that requires no IT assistance to setup.  This allows corporate bloggers to get right down to the business of blogging.  

Marketpath CMS is also software-as-a-service.  More often than not, people ask about the difference between our content management solution and installed CMS software like Adobe Contribute or Ektron.  

Here are a few of the key benefits of our content management solution:
  • It's incredibly easy! Requires no knowledge of HTML
  • Fast setup and implementation
  • 100% browser based so it is accessible from anywhere
  • No upgrades to install because software updates are applied automatically
  • No IT staff required
  • Unlimited, easily accessible support
Here are some of the disadvantages of using installed software like Adobe Contribute:
  • Usually requires some HTML coding
  • Can only be used on the PC it is installed on
  • Requires IT staff to install, implement, train, support, and install upates.
  • Per seat license fees
  • Limited support options from vendor

In the end, serious Internet marketers will choose a solution that frees them up for valuable Internet marketing and not software configuration. 

 

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5 Ways Your CMS Can Help Your On-page SEO

Posted 5:35 PM by

CMS Selection ProcessSelecting a content management system can be a daunting task.  On the surface, many of these systems appear to have the same level of functionality and the ability to accomplish many of the same tasks.  While one blog post isn’t enough to compare each and every feature that a good CMS should have, it is perfect to discuss one subset – Search Engine Optimization capability.  Since SEO is seemingly at the forefront of every site owner’s mind, here are five things that your content management system should allow you to do (in no particular order):

 

1. Create Search Engine Friendly URLs

Each time that you create a page, a new blog post, or add a product to your store (if applicable), your site’s CMS should create a search engine friendly URL for the new content.  Not only does this make it easier for the search engine to determine the topic of the page, it is much easier for a human to determine if the page is applicable for their search.  If you’re not sure if your URL is search engine friendly, take a look at a subpage, blog post or product page…if it makes sense to read, there is a good chance it is search friendly.  If it contains strings of question marks and numbers, it may be time to look into a new CMS. 

2. Create Unique Title Tags, Meta Description Tags, and H1 Tags for Each Page

Probably the most important aspect of on-page SEO is the ability to create unique title tags for each page.  Title tags are still a determining factor for search rankings (although a bit diminished), and they definitely help with usability of the site as well.  Meta description tags aren’t factored into search rankings any longer, but they can help increase the click-through rate to a specific page and feature calls to action.  Each page should also contain one H1 tag to tell the user the exact topic of the page.

3. Manage Alt Image Tags

Accurate alt image tags help increase the chances that your website’s images will be returned in an image search. Alt image tags are simple 3-5 word descriptions for what the topic of the image is. Every image on your site should have a unique alt image tag.

4. Built In Blogging Software

Blogging is a great way to create keyword rich, sharable content around a certain topic.  Your CMS should feature a built in blogging software that makes it easy to add blog posts to your site.  These blog posts should be open to comments from readers, feature the ability to share on Twitter, Facebook, LinkedIn and Google’s +1, as well as an RSS Feed.  The content should be displayed in a chronological order, be searchable, and created with friendly URL’s as described above.

5. Create Permanent Redirects

One of the often overlooked aspects of creating content using a CMS is the ability to set up permanent redirects. 404 errors are unacceptable as far as good SEO’s are concerned, so having the ability to create permanent (301) redirects to live content is a must. This is especially important for larger sites that are updated often.

Collaboration is KeySide Note - Keep in mind there are more factors that go into a CMS selection than just the SEO capabilities of the platform.  The fact of the matter is that the selection of a CMS should go hand in hand with website design, SEO vendor selection, social media strategy determination, and overall online branding evaluation.  These different aspects of Internet marketing have become their own industries, with specialists excelling in each vertical.  The most successful websites that we have seen have been products of collaborative efforts between software providers, service providers, agencies, and the client itself.  After all, there is nothing worse than hearing the words “We just launched our newly designed website, can you help us with the content management strategy, SEO, or insert another service here. ”

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Energy Systems Network Chooses Marketpath CMS

Posted by

Energy Systems Network (ESN) recently chose Marketpath CMS as the website content management system for its new website.  The new ESN website was designed by an internal staff member and is heavily reliant on jQuery technology to give a sense of interactivity with the website visitor.  A rotating image gallery, a project selector, and a scrolling partnership list are all part of the ESN homepage, which can help convey a large amount of information on a relatively small area.  Other features of the site include a password protected partner area, a micro-site dedicated to one of ESN's projects (Project Plug-IN), a fully integrated calendar, and an easy-to-use blog which all make the job of bring clean technology to market just a little easier for ESN.

  Energy Systems Network

Marketpath was able to take the new designs from ESN and implement them into Marketpath CMS within a few weeks, giving control of all of the site's content to ESN's Manager of Communication.  ESN's staff is now trained on Marketpath CMS and fully supported if any issues arise.  

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Open Source CMS and Security Issues

Posted 11:40 AM by

We have discussed this topic before, but because it was thrown into the lime light over the weekend, I thought I would again touch on the pros and cons of Open Source CMS platforms.  Over the weekend, PBS.org's homepage was taken over by a group of hackers that gained access by exploiting the security flaws in the open source content management system that the site is built upon.  The hackers changed the content to include a fake news story about rapper Tupac Shakur being alive in New Zealand, which of course spread like wildfire around social media sites.  While creating a fake news story may seem harmless, it did showcase the security risk that all open source CMS platforms must deal with, source code that is open to the public.

HackerWith thousands of developers working with standardized source code to tweak and customize the program, coders often times find loopholes which will allow them access to your data.  In an article from Information Week, it was stated that MoveableType, the CMS platform that PBS.org uses, had a security update just seven days before the attack, but PBS administrators failed to apply the patch - a problem that proprietary systems or software-as-a-service content management systems can automatically remedy.

There are certain situations, mostly depending on the type of site, where open source CMS platforms probably aren't suitable.  A few of those situations might include:

  • School Websites - Sure, the "free" price tag of open source is always enticing, however, with the amount of free tools available to help someone hack an open source CMS driven site, a school's website could be an easy target for a student prank.

  • Financial Institutions - Anytime that someone's personal financial data is involved, open source should not be an option.  This is pretty much a no-brainer.

  • Government Websites - Any site that could contain an individual's personal data, or prompt them to enter it should be completely secure.  An interesting exception to this category, however, is the Whitehouse.gov site which is run on Drupal, an open source platform.
It should be noted that proprietary CMS platforms aren't immune to attack.  However, since the source code is usually unfamiliar to the hacker, the task becomes more difficult.  What are your thoughts on the issue of security?   
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The 5 Point Checklist of Selecting a CMS

Posted 5:08 PM by

With so many content management systems out on the market today, selecting one can be a daunting task.  Many times, the future users of the system are unaware of which questions to ask, or what to look for when evaluating each platform.  I have decided to put together a checklist that will help technical and non-technical users alike when the question of which CMS to use inevitably comes up.

  1. Security - This may be the most important element of selecting a CMS, depending on your type of site.  Open source systems have often times failed the security tests because anyone can develop plug-ins for these platforms.  Less experienced programmers or hackers can often times develop modules that bring along negative consequences once installed.  Hosted CMS platforms can usually alleviate these problems. 

    Also something to take into account is the user authentication process.  How many users are there?  How are they tracked? Does each have unique login credentials?
  2.  

  3. Simplicity - The choice you are making is one you will have to deal with for months or years to come.  Sure, there are a lot of simple content management systems out there, but don't take a developers word for it.  They are experienced in using their favorite platform and come from a technical background.  Make sure you push to see a demo of the product, and make sure you understand the process of updating a site, especially if you're a marketer lacking HTML knowledge. 

    Making updates to your website shouldn't be intimidating or time consuming, as that is the whole point of using a CMS.  Make sure you're comfortable with the interface and you understand how the CMS works with your specific website.
  4.  

  5. Support - When it comes down to it, all software will have problems.  Bugs are an inevitable annoyance that always seem to come up at the most important times.  Here are the questions that needs to be answered about the CMS you are choosing - What happens when I need help?  Who can I call? And finally, how much will that cost me? 

    Each platform varies in their answers to these questions.  Open source systems can be supported by the developer who set them up, but at a price.  Installed platforms have their own maintenance agreements.  Software-as-a-Service platforms, on the other hand, have the best answer for this (I know I am biased).  If something goes wrong, you call the architects of the system for the fix, at no additional charge.
  6.  

  7. Speed - When I say speed, I'm referring to the speed of implementation.  Some systems have to be set up each time a new website is built.  Some systems have to be installed on internal servers, which will inevitably take time.  Other systems, usually software-as-a-service models, are already built and running in a hosted environment.  This means the timeline to launch a website can be shortened considerably, saving time and money.

    Implementing designs and content into a hosted solution can often be done within weeks, not months. 
  8.  

  9. Scalability - How flexible is the system?  How unique is your website?  Depending on whether your site will be a brochure site or whether it will be a true marketing tool can sway your decision from one CMS to another.  Figuring out the marketing goals for your website prior to CMS evaluation is a must if you want to truly have confidence in your selected CMS.

    A few other questions to ask are - What systems need to integrate with our website?  Since the Internet is constantly changing, how do we add new functionality to our site once it has launched?

Addressing these issues early in your content management system evaluation process can guide you down the right path.  One thing to realize is that no CMS is perfect for every website, as they all have their strengths and weaknesses.  Make sure you do your research, ask questions, and see demos of each product before making your final decision. 
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Pros and Cons of Software as a Service Content Management Systems

Posted 9:07 AM by

Last week I discussed the pros and cons of open source web content management platforms, such as Wordpress, Drupal, and Joomla.  To continue the conversation, this post will cover the pros and cons of Software-as-a-Service (SaaS) web content management systems (CMS). 

Advantages of SaaS CMS:

  1. Low cost of entry - SaaS CMS is based on a subscription model, so there is no large upfront licensing fee.  Usually, a SaaS CMS project will have a small setup fee that covers the cost of implementation.
  2. No Extra Burden on IT Staff (Supported) - When a support issue arises with a SaaS product, the burden to fix the problem no longer falls on internal staff.  The company that provides the platform is responsible for fixing the issue, most of the time at no added cost.
  3. Highly Accessible - Since SaaS CMS is usually a virtual product, they are accessible from any computer with an internet connection. 
  4. Security - Since all the development is handled by the company that owns the CMS, there is no need to worry about malware or buggy add-ons to the CMS.  If it is released by the CMS company as a feature add-on, you can rest assured that it won't expose your site to security threats.
  5. Multiple Users Model - Most SaaS products have a multiple user model, where the price will increase with the number of users given access to the system.  This is great because it is often easy to add new users to help spread out the workload.
  6. Subscription Fee Fits into Budget - Since support is often times included in the subscription model, you can rest assured knowing that the monthly fee will not increase even if something goes wrong with your website.
  7. Ongoing Innovation - All software products have innovation, however, with the SaaS, new features are added quickly and often.  Usually these features are available to all users at no additional cost.
  8. Speed of Implementation - Since the CMS is already developed, launching a new website can often times be done in as little as 30 days.  With custom functionality and e-commerce, the project lengthens a bit, but it is still extremely fast compared to traditional website development.

Disadvantages of SaaS CMS

  1. No Local Data Control - Since SaaS CMS platforms are built and housed at Data Centers, the IT staff feels like it loses a bit of control when it comes to security.  However, SaaS CMS's are built behind firewalls and are often times more secure than a company's local servers.
  2. Subscription fee is Added Cost - Since there are "free" systems out there, recurring cost is often times looked at as a downside to the SaaS model.  It is up to you to determine the value of the SaaS platform for yourself and your business.  However, I encourage you to read an earlier post about support issues.
  3. Closed Development - Since SaaS CMS platforms are often times proprietary systems that belong to certain companies, they do not allow for an open source type development model.  This means that customers must request features to be added by the company, instead of searching the internet for a plug-in that is probably already developed. 
That concludes my list of the Pros and Cons of SaaS CMS.  I believe that the days of installed software are numbered, and that open-source platforms are great for certain applications and not great for others.  It is up to you and your team when evaluating different CMS options to find the solution that best fits your project, as not one CMS platform is the universal choice for all website builds.  However, I truly believe that SaaS makes a strong case in most projects, so make sure you take a long, hard look at it as a viable option. 
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Create an Event Specific Landing Page and Custom URL with Marketpath CMS

Posted 4:31 PM by

One of the great advantages of using a web content management system is the ability to create custom landing pages for webinars, seminars, tradeshows, or other events. You probably have several of these each year and send out information to your constituents. Wouldn't it be nice to quickly create a custom landing page for each event containing all the agenda details and registration instructions? With Marketpath CMS you can. Here's how:

  1. First, right-click on the folder within which to create the page and select "New Page"

    Creating a page in Marketpath CMS

  2. Next, give the page a name. I typically name my landing pages by date of event first so they appear in chronological order (e.g. "2011-02-25 - Winter Product Showcase." While using the new page wizard be sure to select the appropriate theme and page template and do not link it to a navigational menu.

  3. Add the landing page content. Of course, it helps if you have a landing page template already provided for you but you can also do this using a full page open template like I did below. All landing pages need a way to convert visitors immediately. This one contains a simple registration form for the event. Your form may be very different from this.

    Landing page content creation with Marketpath CMS
  4. If you don't want the page to be found in the search results or shown in the sitemap, be sure to open "Properties" and uncheck the "Indexed" option before publishing.

    Search indexing of a page in Marketpath CMS
  5. Publish your changes.
  6. Now, you probably want to create an easy to remember URL for your users to access the landing page. Nobody wants to remember or type in "http://www.yoursite.com/2011-02-25-Winter-Product-Showcase". Instead, "yoursite.com/winter2011" would be much easier. To do this open the "Settings" panel and then click on the "Redirects" item under Site.

    Creating automatic redirects in Marketpath CMS
  7. Next, click the "New Redirect" button and type in the Original URL (i.e. the friendly URL). Note, this must be preceded with a forward slash indicating the root directory of the website. Select the type "Page" and then select the new landing page. You can leave "Permanent Redirect" unchecked here.

    Creating an automatic redirect within Marketpath CMS
  8. Finally, publish the new redirect by clicking the following icon.


So, there you have it. 8 simple steps to create an event-specific landing page and customized URL within Marketpath CMS. And of course, if you have any trouble, just pick up the phone. We're here to help!

 

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Marketpath CMS Adds Site Search and Sitemap Generator

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Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.

Integrated Site Search 

Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.

Automatic Sitemap Generator 

Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.

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Software as a Service - The perfect ally in a tough economy?

Posted 9:01 PM by
Although companies continue to cut expenses and scale back during this tough economy, they all know very well that some sort of business must go on.  All marketing professionals know (hopefully) that abandoning a marketing campaign completely, due to lack of funds, will spell certain death for a company.  However, they must be creative in how they are spending their budgets.  Gone are the days of huge upfront fees for websites.  Spending tens of thousands of dollars for a site during this economic climate is usually not possible.  That's where Software-as-a-Service or (SaaS) comes in...

For those of you who are not familiar, SaaS allows companies to subscribe, whether annually or monthly, to a software service that allows them to streamline some process.  In Marketpath's case, our software (as a service) makes it easier for marketing professionals to utilize their website in a more cost effective manner.  The best part is, the starting cost's for SaaS models is usually much more manageable for a company.  By spreading out the payments into a monthly or annual contract, costs are known and upfront and can be accounted for in advance.  This is why the SaaS model works very well for Content Management Systems, with a relatively small amount to start and a small monthly or annual fee; your website can become a true marketing tool in a down economy - something we all need. 
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Marketpath CMS @ blogINDIANA

Posted 5:27 PM by

The Marketpah team entertains the blog crowd

The Marketpath crew had a fantastic time at blogINDIANA this weekend. I particularly enjoyed the presentations by Doug Karr, Scott Abel, and Chris Baggot.  People who know me already know that I was pretty much totally addicted to blogging, but now it's even worse.  Now I have about a thousand new ways to justify my obsession.

The really interesting thing about the conference was how much I didn't know.  For example, I didn't know how secluded I've been in the blog community.  Granted, at Marketpath we mostly blog for SEO purposes, but I now have a sincere desire to increase my blog readership.  I am a content management expert and it's my job as a serious blogger to establish myself as such in the blogosphere.

The primary theme that I took away with me after the weekend was 'transparency'.  Many of the speakers spoke on the topic.  Bloggers must be real.  They must be honest and forthright, because if your credibility is damaged, there is no way to get it back.  By the way, for those of you who don't know, in the picture above I'm the tall guy with the shaved head standing in the back.  The rest are the other guys in the Marketpath crew.  Thanks so much to all who participated in the conference this weekend and God bless.

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Marketpath CMS Sponsors the Blog Indiana Conference

Posted 6:03 PM by

blog indiana  - indianapolis - august 16 and 17

I just wanted to take a minute to discuss the upcoming Blog Indiana Conference on August 16 and 17 at the IUPUI Campus center in downtown Indianapolis.  Check out the website.  I'm super excited for the event.  I think it's 50 bucks to attend and will feature awesome speakers and discussions about the state of the blog union.

One of the reasons I'm so excited is that as most people know I'm relatively new to the blogosphere, and I'm extremely interested in what the leaders in the blog world have been doing all this time.  I've been amazed at how our SEO marketing has been affected by our blog strategy.  It's also a lot of fun.

The other reason I'm so excited is that Marketpath CMS will be one of the sponsors of the event.  I'm thrilled to be attending and to see how the future will unfold for this fantastic social media.

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Promoting Your Site with CMS and SEO

Posted 4:30 PM by

Indianapolis | SEO | CMS | MarketingMarketing proffesionals all over the world are scrambling to beat their competition at the web race.  Who will finish first?  Who's marketing is the best marketing?  What techniques will put your company at the top. 

Search Engine Optimization is a buzzword that is currently circulating around the marketing world.  There are companies that charge tens of thousands of dollars, and still can't guarantee that your name will rank on the first page of the Google organic search. 

The truth is that there is no guarantee when it comes to SEO.  It is easy to rank for certain terms, because very few people are searching for them.  Other terms are nearly impossible to rank for. 

A good CMS is an integral part of attaining high organic search rankings.  If content has been posted recently, search engines look at it more seriously (would you rather read yesterday's newspaper or today's newspaper?).  Another powerful tool is the corporate blog.  I have a business associate who was able to significantly increase his search rankings simply by writing in his blog regularly.  We the people want new content!

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Harding Poorman Uses CMS

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4/24/2008 - Harding Poorman Group, an Indianapolis printing company that specializes in offset printing, printing on plastics, wide-format printing, one-to-one marketing, cd/dvd duplication and mailing/fulfilment services, has chosen Marketpath for website design, search engine optimization and web content management for its seven websites.

The new Harding Poorman Group websites will be completed and live in early June.

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Sysco Chooses Marketpath CMS

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11/1/2007 - SYSCO Food Services of Indianapolis, LLC (http://www.syscoindy.com) launched a new website designed by Marketpath.  The website provides a new marketing channel to regional clients and prospects and offers a central location for finding event information, market news, employment and great recipes.

SYSCO is using Marketpath CMS to manage website content, documents and images.  This allows them to maintain fresh content and an updated location for company events and news.

Marketpath also built a custom event management application so SYSCO can provide online registration to their clients.

We are proud to have SYSCO as a new customer and look forward to a strong, enduring partnership.

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IUPUI Chooses Marketpath CMS

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8/24/2007 - IUPUI Auxiliary Services has chosen Marketpath CMS as the preferred tool to manage eight of its organizational websites. 

IUPUI Auxiliary Services' business units consist of the IU  Natatorium, Indianapolis Tennis Center, Michael A. Carroll Track & Soccer Stadium, Mail Services, Food Services, Bookstore, University Place Conference Center & Hotel and the National Art Museum of Sport.

IUPUI Auxililary Services is a complex organization that blends business, sport and art to support the educational and cultural needs of the entire campus. By using Marketpath CMS, the Auxiliary business units have the abillity to provide University students and staff with frequent and relevant content updates while maintaining consistent branding across each of their sites.

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Introducing Marketpath CMS

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4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites.

Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy.  With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers.

Most website pages are 80% to 90% static information.  Companies can spend $100 per hour or more to keep those pages updated.  The money used for updates could be better spent on custom software development that connects and enhances relationships with customers.  Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS.

Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus.  Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site.

Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates.

Click here for more information.....

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