Great Website Content: Balancing Form and Function

What color is your business?

Posted Dec 17 2008 3:21 PM by John Kohlmeyer

One of the first things you notice about a website is the color palette. The colors of your site can determine the 'mood' of your site. This is one of the most dominating elements of a website's first impression. The first step in designing a good website is choosing complimentary colors (i.e., colors that get along). We've all seen color swatches at the hardware store offering a small collections of colors that 'go well together.' This is important for setting the mood or theme of a room. Your website is no different.

The following websites are GREAT resources for finding colors that blend well together:

Color is used to evoke emotion. Consider the following examples. Which site is soothing and gives you a sense of warmth and which is loud and gives you a headache?

Well balanced color is essential to consistency and flow in a website. This was the reason we created "strict colors" within Marketpath CMS. With strict colors enabled, website content managers need not worry about matching colors on their own. We add your website's unique palette of colors to the editor so keeping your content consistent is a snap!