The theme of this blog is based primarily on the 100+ year old phrase "Form (ever) follows function." The origin of the phrase dates back to Louis Sullivan's 1896 article "The Tall Office Building Artistically Considered." The great American architect believed that a building's shape should be primarily based on its intended function. The credo was taken to imply that decorative elements were superfluous in modern buildings. However, Sullivan himself neither thought nor designed along such dogmatic lines during the peak of his career. Indeed, while his buildings could be spare and crisp in their principal masses, he often punctuated their plain surfaces with eruptions of lush Art Nouveau and Celtic Revival decorations.
While those principles made sense for much of the last century for buildings and objects alike, times have changed a little. Digital technology provides us with many more functions to be squeezed into smaller and smaller spaces. As a designer and content architect, I too strive to first consider the "function" a website or page before giving in to my more creative desires. After all, creative embellishments are primarily subjective.
To be an effective web designer is to hold content form and function in relative balance. However, we must first consider the purpose of the content we're authoring. Only once we're confident that we understand it's purpose, are we free to make it look better.