It is with great excitement and enthusiasm that I hereby declare that my softball team, the Bourbon Street PoBoys, extended its undefeated record to 6 and 0 last night by defeating the CSO Architects 14 to 1. Although myself and Marketpath's own TJ Furman both played admirably, there was another unsung hero on the field last night... the magic bat.
You see, ever since the PoBoys first took the field six weeks ago, we've been using the same bat. It was a $15 bat that was purchased at Meijer. Though the Meijer bat served us well for five undefeated games, there was clearly room for a better bat. Last night our salvation came in the form of a beat up and very old bat that was probably produced circa 1987. Unbelievably the PoBoys hit the ball better than they ever have before with all ten players getting on base.
I know what you're thinking. How the heck is he going to relate this to marketing or content management or SEO or any of the other topics he usually rants about? Well the lesson here is that sometimes a small change can yield unbelievable results. The bat the PoBoys used last night was only marginally better than the Meijer bat, but it was just enough to make a huge difference in their performance. So I implore you; be bold in your marketing strategies. Try new things. Add new content. Your next home run may be just around the corner.
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