| Posted Jul 22 2008 11:30 AM by Colin Clark
Search Engine Optimization is a buzzword that is currently circulating around the marketing world. There are companies that charge tens of thousands of dollars, and still can't guarantee that your name will rank on the first page of the Google organic search. The truth is that there is no guarantee when it comes to SEO. It is easy to rank for certain terms, because very few people are searching for them. Other terms are nearly impossible to rank for. A good CMS is an integral part of attaining high organic search rankings. If content has been posted recently, search engines look at it more seriously (would you rather read yesterday's newspaper or today's newspaper?). Another powerful tool is the corporate blog. I have a business associate who was able to significantly increase his search rankings simply by writing in his blog regularly. We the people want new content! Comments (1) Tristan wrote "The truth is that there is no guarantee when it comes to SEO." True, true, true! I've done more than my fair share of homework with SEO and optimized all of my sites. Some days, they appear on the first page of a Google search for terms I've targeted, but then other days the sites drop off the face of Planet Google. After site optimization, I've found that regular content posts are a huge aspect to SEO success. Though one of the podcasts I produce (angieslistpodcasts.com) has shown terrific upward movement in page rank, we figure that two podcasts a month isn't quite enough juice for Google, so we'll be upping the number of podcasts released to 4 a month soon. However, our department blog, bluehouseblog.com, is updated every weekday, and Google still hasn't really grabbed onto the site. But as you suggest, Colin, simply providing quality content regularly, along with optimizing your sites, are terrific first steps towards that golden Google rank! Personally, I need to focus on the regular content aspect on my other sites, adoptananimal.org and indyanimalmedia.org. There's only so much time in the day, unfortunately! Posted Jul 25 2008 12:08 PM Post a Comment Name: Email: (Not Displayed) Comment: |
Archive 2008 (26) October (1) Content Management - It's not as easy as it looks September (8) Do I need a video Blog? Too Much is Never Enough (or is it?) Frequency of the Universe Synergy - It's a Beautiful World Comments? Anyone? It's a big SEO pie and there's enough to go around. Left-Brain Marketing? The Future of Viral Marketing August (10) Analytics jr. much better than Krishna Is the Blog the perfect search result? Marketpath CMS @ blogINDIANA Web Power Tools (I love power tools) Do you have what it takes to win marketing gold? SEO Lessons Learned The Magic Bat - (Best Analogy Ever) Marketpath CMS Sponsors the Blog Indiana Conference Bloggers Anonymous The Future - Not quite here yet. July (7) Is Web Design Dead? Fins to the left - Fins to the right - You're the only bait in town. Webdesign 2.0 a myth? Fridays, Marketing, and.....well.....Fridays Why ASP.net? Why not! Promoting Your Site with CMS and SEO If You Build it They Will Come  Subscribe   Categories ASP Content Management Business CMS Business Content Management Business Website Design CMS CMS Software Content Management News Content Management Software Content Management Solution Content Management System Content Management Tool Easy CMS Easy Content Management Easy Website Maintenance Hosted Content Management Indiana Search Engine Optimization Indiana SEO Indiana Web Development Indiana Website Design Indianapolis Content Management Indianapolis Search Engine Optimization Indianapolis Search Marketing Indianapolis SEO Indianapolis SEO and CMS Indianapolis Web Design Indianapolis Web Software Indianapolis Website Design Indianapolis Website Maintenance Indianapolis Website Marketing Indianpolis search marketing Indy Content Management Indy SEO Indy Web Design Indy Website Design Internet Design Internet Marketing Strategies SaaS CMS Web CMS Web Content Management Web Design Web Maintenance Website CMS What's New CMS |
Marketing proffesionals all over the world are scrambling to beat their competition at the web race. Who will finish first? Who's marketing is the best marketing? What techniques will put your company at the top. 
Email
Permalink
