In today's world we have phones that double as computers, cars that double as satelite receivers, and a new culture of users, young and old, who are becoming increasingly reliant on the web for their information. The question for the marketing saavy becomes; how do I optimize my marketing plan to pursuade people to hear my message? How do I set myself apart from the great abyss of multimedia content available?
The answer is relevance. If you provide relevant content on your site, people will come. People will most definitely come. This leads to the inevitable question; what is relevent content? For me relevent content is content that describes the current state of your business or organization. There are sites on the internet that I go to several times a day. I might visit others only once in my lifetime.
The sites that keep me coming back are ones with a wealth of interesting and useful information that is updated regularly. I am interested in returning to the site, because I know that I will consistently find new things that weren't there before. I will obtain new answers to old questions. The most heavily visited sites on the web have one thing in common. They change constantly!
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