| Posted Mar 4 2009 4:01 PM by TJ Furman Although companies continue to cut expenses and scale back during this tough economy, they all know very well that some sort of business must go on. All marketing professionals know (hopefully) that abandoning a marketing campaign completely, due to lack of funds, will spell certain death for a company. However, they must be creative in how they are spending their budgets. Gone are the days of huge upfront fees for websites. Spending tens of thousands of dollars for a site during this economic climate is usually not possible. That's where Software-as-a-Service or (SaaS) comes in... For those of you who are not familiar, SaaS allows companies to subscribe, whether annually or monthly, to a software service that allows them to streamline some process. In Marketpath's case, our software (as a service) makes it easier for marketing professionals to utilize their website in a more cost effective manner. The best part is, the starting cost's for SaaS models is usually much more manageable for a company. By spreading out the payments into a monthly or annual contract, costs are known and upfront and can be accounted for in advance. This is why the SaaS model works very well for Content Management Systems, with a relatively small amount to start and a small monthly or annual fee; your website can become a true marketing tool in a down economy - something we all need. |
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