The best thing about life is that there's all these new things to learn about and explore. I'm fickle by nature. I tend to not spend a whole lot of time on one subject, but instead to jump around to lots of topics. My latest facination is analytics. It's all I've really been talking about this week.
So we've got this website that's supposed to be part of our marketing strategy and bring in leads and money and blah blah blah. But here's the kicker... It's not. It's not working the way it sould at all. No leads are coming in. No money. No nothing. So what do we do? We pull up our analytics numbers. We find that our bounce rate is, say, 50%. That's not bad. It's actually pretty good. We find also that our traffic is up. Again, that's great, but where's the cash? My guess is that it has something to do with the content on the site. It's just not pursuasive enough. So I pull up the CMS and start to tinker. I add some great new content. Then I wait and I measure. A wise man once said that effective leaders 'make decisions quickly and change them slowly.'
So this analytics is pretty powerful stuff. I've got the numbers, and I've got the patience to see this thing through. I know that marketing is not a sprint, but a series of marathons. I'm so glad that I've got a CMS that is this flexible. I've got real control over changes so that I can use the data I've collected in the wisest way possible.
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