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Posted Oct 20 2008 1:46 PM by John Kohlmeyer
Take a look at this URL from newegg.com - http://www.newegg.com/Product/Product.aspx?Item=N82E16822140118. Do you have any idea what the product is before you click on it? Unless you're really good at memorizing item numbers, probably not. Not only is this URL not attractive to humans, search engines like Google place an emphasis on the URL when looking for keywords. Walmart is guilty of the same problem. Based on the URL rewriting work I did for blogging, I'm now applying it to our new e-commerce module - Marketpath StoreFront. Like blogging, StoreFront will be an add-on for Marketpath CMS. Our version of the same Walmart page would look like http://www.walmart.com/pets/dogs/dogfood/purina-beneful-healthy-radiance. Much better. This will no doubt be a future trend in online stores as it helps redefine SEO for e-commerce. Comments (4) Colin Clark wrote As usual John, you are absolutely brilliant. What fantastic add-ons for an already fantastic product!!!! Posted Oct 27 2008 7:58 PM Topher wrote Very good addition to the app - you guys create awesome stuff. I'd be careful of one thing though: rumors are that Google gives a higher weight to items the closer they are to the root. So by putting it in /pets/dogs/dogfood/, you put it pretty deep in the hierarchy. We generally do it /products/purina-beneful-healthy-radiance.aspx since we started doing URL rewriting. However, I'm seeing something more common now: products/name-of-product/productID.aspx (example: /products/purina-beneful-healthy-radiance/50949247.aspx). This makes it so you can still search the product by ID (you basically ignore the product name in the URL) and it still ranks highly for SEO. This appears to be what buy.com does. Just my $0.02. Posted Apr 6 2009 4:26 AM Matt Zentz wrote Great insight Topher! Posted May 13 2009 2:28 AM Singapore ecommerce wrote I really like your post and good to know about emerging web technologies. Thanks for sharing them and i feel it will really helps me. Well here i would like to share about demellows.com that is very helpful site which i came to know. It works for web design and develo[pment with advanced features such as flash and IT applications.
http://www.demellows.com/
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