Posted Jan 26 2010 1:10 PM by John Kohlmeyer FarmVille was the biggest of all emerging web technologies in 2009 partly due to the fact that the rise of FarmVille is the death of Twitter. It is also the reason that I haven't updated my blog in 15 months. There literally were no other emerging web technologies. Don't question me on this. I'm an expert and its the name of my blog.Why exactly is FarmVille better for business than Twitter? I'll sum it up for you... Anyone can have a twitter account and update their status easily while investing very little time or attention. But is that really the message you want to send to your customers - that you will be investing little time or attention into THEIR NEEDS? How dumb of you! FarmVille, on the other hand, requires lots of time and resources to be successful. It mirrors real life business. If a potential customer notices that you have a well maintained farm, they will be more likely to become your FarmVille neighbor. Mirroring that, they will become a valuable customer in real life and probably give you lots and lots of money. You can even send your existing customers gifts through FarmVille - something they can actually use - rather than spamming them left and right with yet another worthless retweeted self-promoting Twitter update that is more than likely putting you on their ignore list. Besides, nothing says warm lead like finding a lost cow. There is an article on CNN today asking if twitter has peaked. FTA: "They show the site peaked with about 21.2 million visitors in July 2009 and dipped to 19.9 million in December. By contrast, during the same period Facebook grew from about 250 million users to more than 350 million." Don't forget that Farmville by itself is now bigger than Twitter anyway. Don't believe that Twitter is dying? How many real friends do you have on Twitter? As in friends who aren't self-promoting or retweeting someone else's self-promotion in the hope that that self-promotion retweet will garner them more retweeting self-promoting followers who will do nothing more than fill your feed with retweeted self-promotion? My guess is 4. You would only have 4 friends. And you went to high school with them 10 years ago. And you really don't care what their cat is up to. My advice? Stop tweeting. Completely. Don't be lazy. Don't be crazy. Drop the bird and buy a herd (of sheep on FarmVille). BTW, I'm still investigating ways of integrating FarmVille into our very own Marketpath CMS... I'll keep you updated on how that goes. Posted Oct 20 2008 8:46 AM by John Kohlmeyer Take a look at this URL from newegg.com - http://www.newegg.com/Product/Product.aspx?Item=N82E16822140118. Do you have any idea what the product is before you click on it? Unless you're really good at memorizing item numbers, probably not. Not only is this URL not attractive to humans, search engines like Google place an emphasis on the URL when looking for keywords. Walmart is guilty of the same problem. Based on the URL rewriting work I did for blogging, I'm now applying it to our new e-commerce module - Marketpath StoreFront. Like blogging, StoreFront will be an add-on for Marketpath CMS. Our version of the same Walmart page would look like http://www.walmart.com/pets/dogs/dogfood/purina-beneful-healthy-radiance. Much better. This will no doubt be a future trend in online stores as it helps redefine SEO for e-commerce. Posted Jul 28 2008 9:57 AM by John Kohlmeyer I got up early on Saturday to stand in line for the Jesus Phone iPhone 3G at the Apple store, and as I'm waiting for the doors to open, I had plenty of time to think. Of course first and foremost on my mind was calculating how much of my life is spent standing in some type of line. Everyday I stand in line at lunch. Sometimes on Fridays and Saturdays I wait for over 30 minutes for a table to open up at St. Elmos Arby's. I got stuck in traffic this morning for another 20+ minutes because some people dont know how to drive.
Thankfully, with Marketpath CMS, there is no waiting. You don't need someone else to publish the website content you need out NOW. Click, Edit, Publish. BOOM! Instant Gratification. Your new changes are live to the world. Posted Jul 22 2008 9:49 PM by John Kohlmeyer What stands in the way of you updating your website more frequently? (Lack of) technology, that's what! Machines should be doing the busy work, not you. You should be able to freely express your ideas and opinions using tools that make the job easy. So what are you going to do about it?
Skills can vary wildly between human beings. Some can be bad at both spelling and haircuts yet be great at growing a killer moustache and wearing a bandana. Some are outstanding at writing code and somehow bad at bowhunting. Should a lack of programming skills keep you from being able to update your company's website? No! You should put the power back in your hands and make things easy with Marketpath CMS. Having said that... Just because anyone can manage content doesn't mean you should let everyone and their brothers have control of your content. You still need to make sure your content management is in competent hands. Maybe we'll talk about that problem, and Marketpath's solution to it, next time. BTW, yes... the Cardinals are my favorite team, and I realize he is wearing a Cardinals shirt. Some of us redbird fans can actually spell... Its just a coincidence, I ashure you. Posted Jun 26 2008 10:41 PM by Matt Zentz Ajax in many ways is the basis for Web 2.0. The funny thing is that Ajax has been around long before the word web 2.0 was coined. Microsoft developed a Javascript function for Internet Explore 5 called XmlHttpRequest. This is the essence of Ajax. One single function which seems to have caused an overnight explosion of rich web-based applications. Web 2.0 is based on this because Web 2.0 is highly interactive - similar to what you would find in a desktop application. Web 2.0 is about the rich user experience. No slow page loads or postbacks. Almost instant data and responses because most of the processing is performed on the client machine as opposed to the server (where most processing took place 5 years ago). Google maps and Microsoft's LiveSearch both use a great deal of Ajax and web 2.0 methodologies. Another site with Ajax examples (the first one that showed up in search results) is http://www.ajaxdaddy.com/. Marketpath CMS uses Ajax throughout the entire application on every page and every dialog. We could probably stretch all of our Ajax code from coast to coast in 12pt font. Developing web-based applications with Ajax and web 2.0 methodologies is no longer cutting edge. It is a requirement for intutive, easy-to-use, and responsive user interaction. |
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All of this time adds up. Where is my instant gratification? 
Content management used to be in the hands of only the programmers (and the bosses who tell them what to do), but given the 