Easy Blogs

What have you done for your website lately?  Or perhaps I should ask a better question, what has your website done for you lately? In these times of a rough economy, hopefully the answer isn't "nothing."  An underutilized, non-producing website is simply a wasted opportunity, and the worst part is, it's a cheap and easy opportunity.  Sure, you could dump ten thousand dollars into a beautiful new website, and it might yield some quantifiable results, but what is going to keep people coming back?  A fresh message, that's what.

Without a simple and cost effective way to keep your website up to date and current, all that money that was spent on your website was, in essence, thrown away.  With the right tool, a good content management system, you can turn your website into a wealth of knowledge for your customers and potential clients.  No longer do you have to worry about being charged for each and every update.  With Marketpath CMS, you have the freedom and the ability to change your site anytime you wish from any PC with internet access.  What would you do with all of that power?  Hopefully, the answer to that question is "make my website work for me!"     

Today I came across a blog and wanted to leave a comment for the author. I scrolled to the bottom and it contained a link that said "You must be a registered user to leave comments." So, naturally, I abandoned the site. Too much work.

If you want to allow comments on your blog make it very easy to do so. Don't require visitors to become a registered user or you will have many people like me quickly leave.

Blogs are casual devices for communication. Requiring users to register in order to leave feedback is like saying, "Yeah, I'd love to have a conversation with you but first fill out this paperwork, submit it to my secretary and they will get back to you with further instructions on how we can converse."

Yeah, right. Adios.

What tools do you use to improve website visibility, engage visitors, and increase conversions? I break successful websites into those three areas of importance: visibility, engagement, and conversion.

Let's say you do some email marketing, have a corporate blog, use search ads, and build up your backlinks in order to increase visibility (see my post about website chauffeurs).

Once visitors arrive, you use a web content management system to keep your site updated with engaging and relevant content.

Then, when converting visitors into leads (or paying customers) you might post a form that gets stored in your CRM database, added to your email marketing database, and then you might send both yourself and the lead an email response.

I calll this cloud marketing. Just like cloud computing, cloud marketing utilizes the power of disparate applications and tools connected on the Internet. This is the "all of us is more powerful than just one of us" mentality.

Cloud marketing is expensive because it still requires developers to programmatically connect all the tools so they talk nicely to each other. Over time, though, more and more tools will be connected easily because of standards. Just like RSS, I envision a day when we can point one application to another and they will auto-discover eachother's features and be able to talk without the need of a contracted programmer. This will not only lower the cost, but also give smaller businesses a better ability to compete with the big guys. Here's one Indianapolis firm that's already doing it - 5Buckets.

NOTE: Here's proof of how fast the Internet moves. I started this article in November and didn't finish it for a variety of reasons. At that time, there wasn't much on cloud marketing and there definitely wasn't a Wikipedia entry. Now, however, there is. Started on December 1st - here it is: cloud marketing.

We have several churches as customers. They all have one thing in common: tons of information to communicate to their congregations. Relying on a member of the church to make these changes leads to bottlenecks, delays, and headaches. Relying on a paid website developer leads to wasted cash and creates a disincentive for making much needed updates.

This is where a web content management system for churches can make a big difference. First of all, you don't have to be a website developer to use the system. Many of our church users are non-technical and not terribly computer saavy. This is not a knock against them, they just aren't as comfortable with computers as some of our other users. With Marketpath CMS they don't have to be. The beautiful thing about our web content management system is that it is extremely easy to use.

Don't let that fool you into thinking that it is basic, though. Marketpath CMS is far from basic. It is a very powerful on-demand platform that allows an incredible level of interaction, not just for church users but also for other website developers who want to make it do more.

Dont' let your church fall into the bottleneck trap of using outside developers who charge an hour for every change regardless of size. And if one of your members currently makes changes for you, put in a web content management system and let them save a great deal of time as well as enabling other members of your staff to make changes too!

One of the things that can help distinguish your website from your competitors is how often you update your content. We all know this, but yet some of us still find it difficult to make changes.  This might be the rationale behind Google putting stock into how recently and how frequently a site is updated.  Google prides itself on giving searchers the most relevant information available, which a lot of times will translate into the freshest information available.  Google will rank sites that administrators care enough to make changes to higher than their stale counterparts. 

Now obviously, Google isn't ranking sites soley based on frequency of updates, however it is one piece of the overall equation.  In my opinion, it is the easiest piece of the overall SEO equation to put into action.  Invest in a good content management system and swap out a picture or two every once in a while, blog about news worthy events, add a landing page that correlates to a new ad campaign.  Make your website work for you.  It's easy with the right tool.

I am notoriously guilty of losing focus in my blog.  I often get so wrapped up in all the wonderful tools available (like blogging, email marketing, and social media), that I forget to cover content management.  Although Marketpath in many ways is a full-service internet marketing shop, our focus is (and should remain) product and service-driven. 

Content management is arguably the most important part of an organization's online presence.  The reason I believe this is that so many of your potential customers are not bloggers and don't participate in social media (though I do believe it is important to use your site to help expose visitors to social media).  When Joe-six-pack is Google-searching to find parts for his '86 Camaro, there is a good chance that he won't find a blog or twitter feed relevant.  The problem that's arising is that there is so much content in the Google index that comes from social media that it can be hard for a traditional website to compete.  This phenomenon increases the importance of utilizing social media, and it makes it completely necessary that the content on your site is relevant.

'But Colin, there are so many CMS options (many of them free) that allow users to update the content on their sites.'  This is true.  There might be literally hundreds of CMS tools out there on the web and they are relatively easy to find.  The problem is that many site administrators get lost along the way.  Once it becomes possible to keep a website up-to-date, many users still don't do as much as they should, because they don't know how.

This is where it is helpful to have a partner you can trust, a consultant who you can count on to point you in the right direction.  No one is born knowing how to optimize a site for search.  No one is born knowing how to create online conversions.  These things can be taught by knowledgeable professionals, and education is exactly what most organizations need to go along with their content management system.  We're here to help.  Class will be in session all week.  Feel free to attend.

This morning I discovered Kyle Lacy's video blog.  Kyle is a social media evangelist who owns an online marketing company in Carmel, IN, and he has definitely been one of the key people who have shown me the ropes with social media.  Kyle's 'Vlog' (actually I hate that term - I'll stick to calling it a video blog) is fantastic, because he seems to be differentiating it from his standard text blog.  In his traditional blog he discusses various online topics, marketing topics, interesting posts on other blogs, and really anything else that he finds interesting.  His video blog is a bit different, in that it is dedicated to helping business professionals understand how to use social media to effectively impact the bottom line.  So the question remains..... Why do I need one? (or better yet why do you need one?)

Let's look at another example.  If you were visiting the greater Indianapolis area and you were to search for a local liquor store on google, there is an excellent chance that you would find Greenfield Liquors on the first page for most keywords.  The reason they consistently score so highly is that they have invested a great deal of time and money in their online presence with Smaller Indiana and their Compendium Blog.  One of the most interesting things they do on their blog is to include drink recipes.  More interesting still is that they use video in conjunction with the recipes and actually SHOW you how to utilize the liquors they sell.  So..... Why should you be doing this?

Video creates a TON of value for your customers (and potential customers)!  Kyle Lacy is providing a valuable resource for business professionals who are seeking to learn more about social media.  At the same time he is establishing himself as an expert in his field (actually he probably has already accomplished that, but the vlog can only help).  The folks at Greenfield Liquors are providing an awesome service to their customers as well; they're teaching them how to better enjoy the products they buy.  The fact that they are providing this service (and the fact that it helps them rank so highly on google) means that people looking for high-end liquor will be much more likely to buy it from them. 

Basically what I'm getting at here is that video is a great differentiator for your blog and for your organization.  While I don't have a date set in stone, I have been planning on launching a video blog for a while now and it IS coming.  So kudos to Kyle and Greenfield liquors for giving me an awesome topic and doing such fine work with their online marketing.  Keep it up!

I've been actively involved in social media for about 4 months now and I'm just in a bit of conundrum.  How much is too much?  At some point I find that I've spent so much time commenting and posting comments and opinions that I just don't have anything new to say.  I don't have time to spend all day searching the internet for new things to write about, but I don't want to fall behind my social media peers.  How do they do it?

I am very happy, however, that Lorraine Ball introduced me to friendfeed a few days ago.  Friendfeed has allowed me to combine all of my social media in one place via RSS feeds.  For those who were unable to see Scott Abel's web 2.0 seminar at the blogINDIANA conference a few months ago, an RSS feed is basically a standardized format for syndicating content anywhere on the web.  It certainly makes it easier to manage blogging, microblogging, and all of the other incarnations that help me stay connected, but there is annother purpose that actually purtains to this blog.

I love feeds for SEO.  When you think about it, feeds are really the perfect no-work high-value addition to a website.  They are available on basically any topic you can think of (if it's out there, someone is willing to put their 2 cents in about it), and they provide your site with new content on a consistent basis.  My friend Aaron Douglas first taught me how to use RSS for SEO a few months ago and his advice has been invaluable to me.  Luckily, most CMS platforms like Marketpath allow for easy integration of feeds.

So, even though I sometimes feel like there's nothing left to say and my well is dry, at least there is still a format that allows me to continue the social media journey.  For more information on using RSS feeds on your site feel free to contact me on smallerindiana, facebook, myspace, friendfeed, linked in, plaxo, twitter, letsmakeitrain, mwmcmusic, or by email.

i'd like to wholeheartedly thank Erik Deckers for hosting the bloggers roundtable yesterday at the Brugge in Broadripple.  I always get excited when a lot of individuals who I communicate with online get together to talk in person.  One of the interesting conversations we had was about the inclusion or exclusion of comments on your blog.  Kyle Lacy argued that simply by allowing comments and opening the floor for discussion the blog was a success.

What is so great about blogs?  People have been writing down their opinions for hundreds of years.  The result of this can be found in most any library.  A lot of people find it a little boring.  What separates these authors from bloggers is the communal aspect.  Comments!  How many time have you read a blog post and then scrolled through the comments to find that they were far more insightful and interesting than the original post.  That's what happens when people collaborate.  Amazing things happen!

Now, Marketpath's CMS software certainly allows for either inclusion, exclusion, or monitoring of comments.  We provide this as a choice to customers, because we realize that everyone has different needs (using the blog format for news is one example).  Some companies simply blog for SEO.  Should they allow comments?  Why is it so hard to be transparent!?

This is a corporate blog post.  Right now I am writing with the intent that our search ranking will improve and that my customers or future customers will have this content available as a valuable resource AND I DO ALLOW COMMENTS!  If I speak about my opinions on my industry they are just that; opinions.  I am opening a forum for discussion with whomever might read this.  If I'm lucky enough to have a readership, then I owe it to that readership to let its voice be heard.  FREEDOM TO THE PEOPLE!

Just two days after I post about Microsoft IE8, I get an alert that Google has announced their new web browser, Google Chrome, will be available in beta for download September 2nd. If you're not familiar with the term 'beta', it is basically a testing release before the official '1.0' is added. Read the official notice from Google.

From a consumer perspective, hurray! I do like having a choice..... but not too many. Too many choices and I just get confused and easily cheated by imposters and me-toos (ok, I don't get cheated with software much because I am a developer by trade, but my Grandmother does... and my parents, and my sister, and my cousins.... I hope you get the point). So, now I can use Firefox (the champion of people who dislike Microsoft), or I can use Internet Explorer (the standard built-in browser for Microsoft Windows), or Safari (the Mac OS built-in), or Google Chome (a wonderfully simplistic, yet powerful browser - I'm sure). Of course, there are a couple others, but they barely register as a blip in the browser usage radar.

From a developer/marketer's perspective, I am a little annoyed. Building rich and dynamic cross-browser websites can be a challenge, even though development has improved a lot over the last 5 years. There are still inconsistencies, mostly with Javascript and CSS (style sheets). Developing cross-browser websites is sort of like putting up a billboard that can only be read by people in certain types of cars. If you drive a BMW it appears perfect.  If you drive an '84 Chevy Celebrity (like my first car) the billboard shows a big red X. It's challenging to get the message right for everyone.

If your website is not dynamic, i.e. contains no Javascript, then you will likely be fine. The challenge is with rich sites - those websites that have put a lot of time and effort into improving the user experience. There will most likely be compatibility issues and you will need to fix those as soon as you can.

Google has a huge following. To many people, they are still the underling that develops cutting edge software. Once Chrome is released in beta, you can count on a ton of people trying it out - if not adopting it entirely. This means you need to test your corporate websites, landing pages, micro-sites, and customer applications.

Google is pretty good at releasing quality software, but I have seen several applications in beta that were buggy. If Chrome gets adopted by a large number of consumers, I hope they have worked out most of the kinks.

I think viral mareting is pretty much the coolest thing in the world.  You do something cool, you post it online, and a few days later it has spread all over the web, you're famous, and (hopefully) the cash starts rolling in.  The problem with viral marketing is that it's so difficult to figure out what's going to be a hit.  Sure, I submitt my blog posts to digg.com and link back to my blog whenever I post anything on the web, but this is hardly viral marketing.  It takes a certain EDGE, a certain out-of-the-box thinking that makes it worth sindication.

For my buck, the two most powerful viral marketing tools on the web are youtube and digg.com.  Youtube is fantastic because it is so easy to imbed videos on other sites.  This creates a syndication engine that exposes your content to an exponentially large audience.  I post it on youtube, everyone sees it there, some of them embed it in their blogs, websites, social media, etc. and before long everyone's seen it.  The problem with youtube is that there is so much content that it takes something extremely funny, shocking, impressive, etc. to inspire sindication.  The problem with most businesses is that they are beyond reluctiant to put something edgy out there for fear that it will make them look bad.  Unfortunately you have to have the guts to reap the rewards.

I must admit that I don't know exactly why digg.com is so freakin awesome, but it totally is.  I could spend days there!  Apparently a lot of other people do to, but I don't personally know that many.  It's more of a community within a community, and it's one that I've fully embraced.  For those who are unfamiliar, digg is basically a forum for posting cool stuff that you find on the internet.  You post it and then anyone else who likes it can 'digg' it, and the more diggs a post has the better it's supposed to be.  Digg seems to work a little bit slower than youtube in a viral sense, but the content is way better.  If you've got hours to kill digg is awesome.   My favorite digg submissions are the 'top 10' lists.  You pick the top 10 best or worst or whatever of any topic you like.  In fact, I'm currently working on my own 'internet marketing' top 10 list.  Feel free to help me out with some suggestions.

Well is it?  At last weekend's blogINDIANA conference Chris Baggot of Compendium Blogware argued that the blog is the perfect search result.  He argued that it is in google's best interest to provide information that people want.  Now I love to blog.  I find it fun and therepudic and extremely enjoyable, but I don't necessarily believe that a blog entry the most relevant organic result on any given topic.

That's not to say that I'm angry.  I'm glad that my old friend google loves blogs so much, because it helps me rank for many of the terms that are relevent to my business, but I have to think that if I were searching for 'indianapolis corporate blog software' that I would rather be taken to a page that had definitive information on the topic, not some random blog entry written by someone like me.  I know that google's love affair with the corporate blog is good for marketers, but is it good for the consumer?

With that in mind, how long can google's blog obsession last?  How long before blogs are relegated to the types of specialty blog searches of the past and what will those who have invested heavily in the blog as a marketing tool do if it someday goes away?  I don't have the answers to these questions, but for now I'm glad that my blogs are tops for search.  I'll rest easy knowing that a full featured content management system with blog technology is doing its job by positively impacting my marketing stra 

I wanted to take a minute to discuss the various tools available.  Which tools should you have?  How should you use them?  And what do you get for your investment?  Let's start with content management (CMS).  This is not an area where you want to pinch pennies.  Your web content is the life blood of your web presence.  Your CMS should allow you to edit textual content in every area of your site.  This is important, because changing text placement and content has a dramatic effect on your search optimization and marketing effectiveness.  It should be easy to create links within the site, as well as create, delete, and modify menu items.  Finally (and this is a big one), your CMS should have powerful and versatile image tools that allow you to easily link pictures, resize, and ad alt image tags.

It's impossible for me to talk about a CMS without mentioning search engine optimization.  Google indexes all the content on your site, so every time you update content it tends to help.  But, in addition to content a CMS 'power tool' should allow you to easily customize your meta data, meta keywords, title tags, as well as the aforementioned alt image tags.  Your CMS should also allow RSS feeds, and allow you to create a 'call to action page' such as a 'request a demo' or 'quote' page.  Getting visitors to this page is the #1 reason you paid for someone to design the site for you, so it's important that it's done right.

The most powerful weapon in the savvy marketer's arsenal is their blog tool.  Again, it's important that you get this right.  Take a look on the right side of this page.  Those are categories.  Each of those categories catalogues blog entries relevant to that topic and each one is associated with its own URL which is updated dynamically each time a new post is added.  This means that by writing this post I am updating many other URL's.  This is a very very good thing for my search marketing campaign.  The point is that there are tons of web tools out there, but not many 'web power tools.'  We've all got budgets to work with, so spend your money wisely.  Make sure you're getting the most marketing bang for your marketing buck.

What would you give to be the best?  What would you do to establish your company as the premier expert in your field?  Sadly, the answer to these questions is often 'not much.'  Why is this?  Why are phrases like 'it sells itself' still in our vocabulary.  I am often baffled by stories of the pet rock and grey goose vodka (it typically scores well bellow cheaper vodkas in blind taste tests).  These companies made millions off of marketing alone. 

I'm definitely not saying that you should ignore the quality of your product offering or turn your back on innovation, but your marketing should be given just as much consideration.  Olympic athletes train with absolute conviction and total dedication.  That's what it takes to be the best.  Too many business owners are so afraid of making a bad decision that they're left with indecision and indecision is what drives people crazy!

Now my job is to consult with people about their online marketing.  I know that marketing decisions are sometimes hard to make.  How much should you spend on search marketing and SEO?  How much should I dedicate to web design?  Should I pay a consultant to monitor the content on my site and blog?  These are not easy questions to answer, but we must have the courage and conviction to face them.  The only way to truly grow your business is to pick a plan and stand by it with total conviction.  Go for the gold.

Blog Indiana 2008 is a 2-day conference for both experienced and new bloggers alike. Sessions will include topics such as blogging for beginners, using blogs in your business, monetizing your blog, political blogging and more advanced topics. In the past, most blogging and technology-related conferences have either been too expensive or too far out-of-state. Blog Indiana 2008 seeks to bring a low-cost, high-value conference to Hoosier bloggers.

Blogging regularly is a great way to increase search engine visibility and engage website visitors.  Blogging should be easy and yield positive results.  This is why we built a blogging component right into our content management system, Markeptath CMS.

Sign up for the conference now to better leverage blogging and improve you website ROI. 

Hi, my name is Colin and I'm addicted to blogging. (Hi Colin)  I started out like a lot of people writing in my blog intermittently and occasionally reading the blogs of others.  Once in a while I would even post a comment or two if I had something to say, but now it's out of control.  I'm writing in my blog once or twice a day.  I'm subscribing to other people's blogs and I can't even keep it straight.  I'm leaving like ten to twenty comments per week and some of them have no relevance to anything.  I'm just looking for a way to promote my blog.

I've realized that this problem is out of my control and I must cede control to a higher power.  Through the twelve steps I might learn to someday control my blogging, but chances are I'll never be able to blog like a normal person.  Take right now for example.  I posted my last blog only 54 minutes ago and I'm already writing another post!

This is beyond marketing, beyond CMS, and definitely beyond seeking search engine visibility.  This is madness, pure madness and I've got to stop, so for now I'm off the junk.  For now I'll stay clean for a day, maybe two.  But, after that who knows.  There may be no hope for a blog addict like me.

As I was sifting through all of the usual news stories on CNN this morning, I came across one that piqued my interest (thanks, Dave).  There is a new search engine in town.  Started by a couple of ex-Googlers, 'Cuil' has launched in the recent days and has a new, and perhaps better, method for indexing and ranking websites.  Cuil's idea is that popularity of a website shouldn't be the dominant factor to whether a site can be found or not.  Their philosophy is this:  relevant content matters. 

They aren't tracking users, counting links, or being picky about who gets indexed and who doesn't.  They have indexed over 120 billion pages so far, and you can expect that number to grow pretty quickly.  Cuil has the idea that the internet has grown, search should too. 

If content is in fact becoming king, then it has become very apparent that having a way to manage that content is extremely important.  An easy-to-use content management system can take away any frustration that updating a website can cause.  No longer does it need to take an hour to make a change, with the right system (Marketpath CMS, hint hint) it can take only a few seconds.  If I have said it once, I'll say it again, providing relevant and up to date content can be the difference in driving traffic to your website.      

Who doesn't love Fridays!?  Any stress or negativity that hung over my head all week seems to be miraculously erased by the promise of the rapidly approaching weekend.  Yes sir my friends it's time to sprawl out on the porch, pop the top on a frosty beverage and just enjoy the night. 

Unfortunately, I've got some serious marketing to consider before 'porch time' is even an issue.  I've got customer reports to run, SEO keywords to research, and a pile of potential customers to contact.  It can often be difficult to get in touch with the right people on a lazy Friday afternoon.  It always seems like 50% of the workforce knocks off early to get a head start on the weekend.

It's times like these that I'm glad my website is here to pick up some of the slack.  I know that if any potential customers feel the need to announce themselves over the weekend, they can simply tune out, log on, and opt in to whichever of my offerings that might spark their interest.  I can rest easy knowing that my web content is relevent, I've done my SEO homework, and the marketing that I've been slaving over all week will see me through.  Finally...It's Friday.

What stands in the way of you updating your website more frequently?  (Lack of) technology, that's what!  Machines should be doing the busy work, not you.  You should be able to freely express your ideas and opinions using tools that make the job easy.  So what are you going to do about it?

Content management used to be in the hands of only the programmers (and the bosses who tell them what to do), but given the right tools for the job, anyone can contribute relevant content to their company's website.  With Marketpath CMS, you can update your site as fast as you can think type.

Skills can vary wildly between human beings.  Some can be bad at both spelling and haircuts yet be great at growing a killer moustache and wearing a bandana.  Some are outstanding at writing code and somehow bad at bowhunting.  Should a lack of programming skills keep you from being able to update your company's website?  No!  You should put the power back in your hands and make things easy with Marketpath CMS. 

Having said that...  Just because anyone can manage content doesn't mean you should let everyone and their brothers have control of your content.  You still need to make sure your content management is in competent hands.  Maybe we'll talk about that problem, and Marketpath's solution to it, next time. 

BTW, yes... the Cardinals are my favorite team, and I realize he is wearing a Cardinals shirt.  Some of us redbird fans can actually spell... Its just a coincidence, I ashure you.

Marketing proffesionals all over the world are scrambling to beat their competition at the web race.  Who will finish first?  Who's marketing is the best marketing?  What techniques will put your company at the top. 

Search Engine Optimization is a buzzword that is currently circulating around the marketing world.  There are companies that charge tens of thousands of dollars, and still can't guarantee that your name will rank on the first page of the Google organic search. 

The truth is that there is no guarantee when it comes to SEO.  It is easy to rank for certain terms, because very few people are searching for them.  Other terms are nearly impossible to rank for. 

A good CMS is an integral part of attaining high organic search rankings.  If content has been posted recently, search engines look at it more seriously (would you rather read yesterday's newspaper or today's newspaper?).  Another powerful tool is the corporate blog.  I have a business associate who was able to significantly increase his search rankings simply by writing in his blog regularly.  We the people want new content!

Ajax in many ways is the basis for Web 2.0.  The funny thing is that Ajax has been around long before the word web 2.0 was coined.  Microsoft developed a Javascript function for Internet Explore 5 called XmlHttpRequest.  This is the essence of Ajax.  One single function which seems to have caused an overnight explosion of rich web-based applications.

Web 2.0 is based on this because Web 2.0 is highly interactive - similar to what you would find in a desktop application.  Web 2.0 is about the rich user experience.  No slow page loads or postbacks.  Almost instant data and responses because most of the processing is performed on the client machine as opposed to the server (where most processing took place 5 years ago). 

Google maps and Microsoft's LiveSearch both use a great deal of Ajax and web 2.0 methodologies.  Another site with Ajax examples (the first one that showed up in search results) is http://www.ajaxdaddy.com/.

Marketpath CMS uses Ajax throughout the entire application on every page and every dialog.  We could probably stretch all of our Ajax code from coast to coast in 12pt font. 

Developing web-based applications with Ajax and web 2.0 methodologies is no longer cutting edge.  It is a requirement for intutive, easy-to-use, and responsive user interaction.

Marketpath CMS is also software-as-a-service.  More often than not, people ask about the difference between our content management solution and installed CMS software like Adobe Contribute or Ektron.  

• It's incredibly easy! Requires no knowledge of HTML
• Fast setup and implementation
• 100% browser based so it is accessible from anywhere
• No upgrades to install because software updates are applied automatically
• No IT staff required
• Unlimited, easily accessible support

• Usually requires some HTML coding
• Can only be used on the PC it is installed on
• Requires IT staff to install, implement, train, support, and install upates.
• Per seat license fees
• Limited support options from vendor

In the end, serious Internet marketers will choose a solution that frees them up for valuable Internet marketing and not software configuration. 

10/18/2007 - Servers Partners, maker of the easy to use office file server FileEngine©(http://www.fileengine.com), has chosen Marketpath CMS to manage their website content.

Marketpath has a strong relationship with Server Partners that has lasted many years.  We build custom applications and more to help Server Partners grow their business more effectively.