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Essco Corporation Launches New Website

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Earlier this month, Essco Corporation, supplier of personal protective equiptment, launched a new website featuring a newly redesigned look and increased functionality.  The new Essco Corporation website was built on Marketpath CMS and takes advantage of Marketpath Storefront - a fully functional e-commerce system that allows for the sale of Essco's entire catalog of products.  The site also features a fully integrated blog, social media tools, on-page search engine optimization, and Google Products 

Personal Protective Equipment


Because Essco sells so many products, guiding visitors to the correct product needed to be very straightforward.  The site was designed to feature four top level categories - Safety, Chemicals, Containment, and Equipment.  From there, users can drill down even further into sub-categories to find the specific product to fit their needs.  The site also features a full product search to help users find specific products if they know exactly what they are searching for. 

The site's content is managed using Marketpath CMS and can be updated quickly and easily to allow for enhanced marketing efforts from Essco.  The entire store is managed through the same interface and allows for Essco to add, delete and edit products and product categories.  

Since the site is in its infancy, it is unknown at this time what the exact impact on traffic and conversions will be.  However, the improved design and functionality of the site will allow for increased sales via the web.

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