Asian American Alliance, Inc. unveils its new user-friendly website, aaalliance.org, designed to further Asian American Alliance's mission of inspiring Asian Americans in central Indiana to serve and lead.
The site, designed and powered by Marketpath, Inc., includes a new look and feel, enhanced usability, and tools for alliance members to more easily interact and participate in member activities. The site was built using Marketpath CMS, a web content management system, that allows non-technical users to keep relevant content up to date and to enhance communications between an organization and its members and partners.
In addition to its new look and clean visual design, the site offers tools for membership sign-up, event registration, event calendaring, news and press releases. Furthermore, the site is now integrated with a web analytics package, allowing Asian American Alliance Board Members to monitor site usage and to make ongoing improvements for its membership. "We are excited to raise awareness of the Asian American Alliance with a new website that offers a fresh and appealing design, while also providing usability and functionality to assist our membership and enhance our brand," said Sonia Chen, Vice President of the Asian American Alliance. "The use of Marketpath's content management system will also allow our organization to improve communication with central Indiana's Asian American community and to provide up-to-date relevant information about our activities."
The redesign of the website is what Marketpath hopes will be a long partnership with the Asian American Alliance. "We're very excited to have the opportunity to partner with such a great organization that is committed to our community, encourages diversity, and supports the education of our next generation. Marketpath is proud to do our small part in assisting the Asian American Alliance to achieve their goals and to improve their online presence", said Marketpath CMO, Kevin Kennedy.