Indianapolis Web Content Management

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Entries by TJ Furman

Energy Systems Network Chooses Marketpath CMS

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Energy Systems Network (ESN) recently chose Marketpath CMS as the website content management system for its new website.  The new ESN website was designed by an internal staff member and is heavily reliant on jQuery technology to give a sense of interactivity with the website visitor.  A rotating image gallery, a project selector, and a scrolling partnership list are all part of the ESN homepage, which can help convey a large amount of information on a relatively small area.  Other features of the site include a password protected partner area, a micro-site dedicated to one of ESN's projects (Project Plug-IN), a fully integrated calendar, and an easy-to-use blog which all make the job of bring clean technology to market just a little easier for ESN.

  Energy Systems Network

Marketpath was able to take the new designs from ESN and implement them into Marketpath CMS within a few weeks, giving control of all of the site's content to ESN's Manager of Communication.  ESN's staff is now trained on Marketpath CMS and fully supported if any issues arise.  

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Essco Corporation Launches New Website

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Earlier this month, Essco Corporation, supplier of personal protective equiptment, launched a new website featuring a newly redesigned look and increased functionality.  The new Essco Corporation website was built on Marketpath CMS and takes advantage of Marketpath Storefront - a fully functional e-commerce system that allows for the sale of Essco's entire catalog of products.  The site also features a fully integrated blog, social media tools, on-page search engine optimization, and Google Products 

Personal Protective Equipment


Because Essco sells so many products, guiding visitors to the correct product needed to be very straightforward.  The site was designed to feature four top level categories - Safety, Chemicals, Containment, and Equipment.  From there, users can drill down even further into sub-categories to find the specific product to fit their needs.  The site also features a full product search to help users find specific products if they know exactly what they are searching for. 

The site's content is managed using Marketpath CMS and can be updated quickly and easily to allow for enhanced marketing efforts from Essco.  The entire store is managed through the same interface and allows for Essco to add, delete and edit products and product categories.  

Since the site is in its infancy, it is unknown at this time what the exact impact on traffic and conversions will be.  However, the improved design and functionality of the site will allow for increased sales via the web.

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Fusz Mazda Launches New Website

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Marketpath is happy to announce the launch of Fusz Mazda's new website (www.fuszmazda.com), which features a completely redesigned look and feel and utilizes Marketpath CMS, as well as integrations with Drive Velocity, an automated dealer marketing software provider.

Fusz MazdaFusz Mazda wanted to break the mold of the usual car dealership website and convey not only their extensive inventory, but their commitment to customer service and quality. The site features a customized sliding gallery on the homepage that showcases Fusz Mazda Staff, customer testimonials, and a vehicle spotlight. The homepage also features a scrolling gallery of new and used inventory to help drive clicks to interior pages of the site.

While the site has just recently launched, the improvements in the site analytics have already been noticed. The bounce rate has been reduced from 41% down to 25%, the page views are up 28% since launch, and the pages per visit have skyrocketed 42% per visitor. While it is still very early in the process of determining the true success of the Fusz Toyota redesign and launch, these are all great early indicators that the site is going to outperform its predecessor.

We will be putting together a full case study on the entire suite of Lou Fusz Automotive Network websites over the next few weeks, after they have all rolled out and concrete data is available, so check back and learn more about this great project.


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Marketpath Honored to be Part of Techpoint's Measured Marketing Initiative

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The Measured Marketing initiative, a joint effort between Techpoint, Ball State University's Center for Media Design and the Indiana Economic Development Corporation, was launched today.  The initiative shines a spotlight on 70 Indiana based, return-on-investment focused companies, and Marketpath is honored to be part of this group.    

Marketpath - Indiana Measure Marketing InitiativeWith support from the Indiana Economic Development Corporation, Techpoint will conduct a national public relations campaign to help draw attention to the great products and services offered by Indiana's thriving Measured Marketing businesses. 

Download the full press release from Techpoint

or

Check out Techpoint's Website for more information on the initiative.

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Marketpath CMS Adds Site Search and Sitemap Generator

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Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.

Integrated Site Search 

Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.

Automatic Sitemap Generator 

Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.

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Marketpath adds video management capabilities with VideoHere™

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VideoHere video management software Marketpath is proud to announce our new video management solution, which makes adding a video to your website just as easy as it has always been to add landing pages, images and image galleries using Marketpath CMS.

Our new partnership, with Cantaloupe.tv, integrates their VideoHereTM video management software into Marketpath's Content Management System to provide users a more engaging experience.  The integration offers Marketpath customers the ability to seamlessly utilize video in their web pages, providing highly relevant and engaging content.  And studies show that 65% of viewers watch online video to completion, a number significantly higher than for text.  This demonstrates how video is a great way to reach online audiences and to keep visitors glued your website and message longer. 

Marketpath's video management enables you to grow your site's video presence, while also enhancing your SEO efforts and social media footprint.  VideoHereTM includes a feature that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets. 

Using VideoHereTM is also extremely easy, allowing you to point-and-click to upload, customize, embed, and track videos in your web pages.  Directly from your Marketpath account, you can easily manage a video library, add video to web pages, and track video metrics, including impressions, clicks, views, drop-offs, view times, and viral sharing.

For more information on this new Marketpath offering, visit http://www.marketpath.com.

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Follow Marketpath on Twitter

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After having an inactive account for a little over a year, Marketpath has decided that it's time to join the ranks of active "tweeters" out there.  Follow @marketpathCMS for updates on Marketpath CMS, blog post alerts, and news from the Content Managment and Internet Marketing industry.

Follow @MarketpathCMS


Click the picture to get to our Twitter page!

We look forward to connecting with you! 


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Marketpath is a 2010 MIRA Awards Finalist!

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Last week Marketpath was announced as a Finalist for the 2010 Techpoint MIRA Awards.  For those of you who are not familiar, the MIRA Awards celebrate Indiana's technology leaders.  Marketpath has been nominated as a finalist in the Technology Gazelle category.


We are honored to be considered as a finalist for such a prestigious award.  The MIRA Awards Ceremony will be held Saturday, May 15th, 2010 at the Westin Hotel in beautiful downtown Indianapolis.  Check out the website for the MIRA Awards Ceremony and we'll see you there!

Click here to view the MIRA Awards Press Release

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Marketpath and DreamTrust team up to launch Harry Potter themed website

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Marketpath and DreamTrust, two Indianapolis companies, are teaming up to launch HarryPotterWallArt.com, offering removable wall art for the highly popular film franchise.

Indianapolis, IN-August 11, 2009-Marketpath, Inc. (www.marketpath.com) was chosen to design and develop DreamTrust Corp.'s new website, www.HarryPotterWallArt.com. The innovative website will sell reusable wall decals, consisting of licensed images from the Harry PotterTM films.

DreamTrust needed a partner that could bring its product to life on the Web, helping fans visualize how the Pinhedz wall decals could transform their homes. To accomplish this goal, DreamTrust selected Marketpath, Inc., an Indianapolis based company specializing in website design and development services and on-demand Web content management and e-commerce solutions.

"We are excited to work with Marketpath to deliver this innovative new website for Harry Potter fans of all ages," said Rick Barretto, DreamTrust founder. "By partnering with Marketpath, Inc., who specializes in Web software and design, we'll bring our products to life on the Web with a richness that allows fans to envision how their favorite characters and scenes will look in their homes. Marketpath's software will enable our marketing staff to update and enhance the site easily without having to rely on technical developers and long timelines. Their software is extremely user-friendly, which lets us add new products and features quickly to the site."

DreamTrust Corp. offers hundreds of officially licensed images for sale from each movie in the series. Their patented Pinhedz material consists of self-adhesive, fabric matte paper that attaches easily to any non-porous surface. DreamTrust brings to life the Harry Potter images, varying in size from 12 inches to life-size pictures, and makes them available for the home or business.

Marketpath CEO Matt Zentz believes www.HarryPotterWallArt.com will be a huge success. "When you combine DreamTrust's vision and superior Pinhedz product with Marketpath's Web content management software and design expertise, the result is a website that should please our target audience. And with our help, Harry Potter fans should be able to immerse themselves in the film experience while in their own homes."

 

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