Indianapolis Web Content Management

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Entries by Kevin Kennedy

Church and School Website Solutions

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Until recently, managing the website for Saint Luke Catholic Church and School was very painful.  Saint Luke had five major areas of focus within their parish (Worship, Parish Life, Religious Education, School, Athletics), all with significant and ongoing content and communication needs, yet they had only one person with the technical savvy to easily manage their website. And that individual was really too important to Saint Luke to be spending so much time updating the site for all the different ministries.  On top of that, the site had so much content that finding what you needed had become very difficult.

Website Solutions for Schools and ChurchesSo Saint Luke began looking for a partner that provided website solutions for schools and churches, with a number of goals in mind.  First and most importantly, they needed to find a web content management system that was so easy to use that various staff members and volunteers could manage daily site updates without any technical skill set.  Second, they needed a web design partner that could design a visually attractive site that allowed Saint Luke to communicate easily with many   different constituents, while also being very user-friendly and easy to navigate (find what you want).  Lastly, Saint Luke wanted a technically advanced web presence, so that they could communicate better with current parishioners, both young and old alike, while attracting new parishioners to join the Saint Luke's community.

After considering various options, Saint Luke selected Marketpath as their web design and web content management partner, launching a new site in only a few months.  Their new site now features an engaging design that allows Saint Luke to communicate more easily to all its constituents, including four new blogs, image and message galleries, multiples calendars, podcasts, videos, and social media integration.  The new site even features a mobile version, so that Saint Luke's most time sensitive information can easily be found.  The new site is also very intuitive and easy to navigate, structured around Saint Luke's five main ministries.  Finally and most importantly, the site is now simple to update, with each of the five ministries controlling their sections of the new site and managing daily updates.  

Instead of worrying about technology, Saint Luke's team can now focus more time on what is important: their services to the community.
 

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Marketpath Named 2011 Innovation of the Year Finalist

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Mira Awards FinalistMarketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.

Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website, campaign management, and CRM into a cost-effective and measureable solution to dramatically enhance the dealer's communications and marketing. The groundbreaking system seamlessly integrates previously disparate systems and processes, to drive customer interactions and enhanced service, while more clearly measuring results. Customer Relation Automation communicates and gathers data at key touch-points, providing a personalized, multi-channel experience for a dealer's prospects and customers, adding value and enhancing their experience throughout the customer life-cycle.

Congratulations also to Exact Target and i2iConnect, the other finalists for this year's Innovation of the Year Award. Stayed tuned until May 7th, when the winner will be revealed at the Mira Awards Gala. Marketpath looks forward to developing more innovative web marketing solutions in the future.

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C&T Design selects Marketpath for Content Management and Web Design

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We are excited this morning to announce the launch of C&T Design and Equipment Company's new website (www.c-tdesign.com), which was designed by Marketpath and utilizes our easy to use web content management system.

C&T Design selects Marketpath for web design and web content management The site features impactful photography and show cases C&T Design projects from various industries around the globe, while promoting the food service equipment and services they offer.

The site also includes a new "resource center" that will position C&T as an industy leader in the food service solutions space.  The resource center contains a project gallery for design concepts, a "green" solutions area with information and articles on eco-friendly and energy efficient products, services and design ideas, new "buyers guide" and "cooking guide" sections, as well as C&T Design's first blog.  The website has also been optimized for search (SEO), so that C&T's products and services can be easily found by the numerous industry segments that C&T targets.

If you are in the market for food service equipment, design or consulting, we strongly recommend checking out C&T Design and Equipment.  They're a great company and a pleasure to work with.

More more information about C&T Design and their new site, check out the attached press release.

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Children's TherAplay Launches New Website

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Children's TherAplay Foundation launches new websiteThe Children's TherAplay Foundation is one of the most unique organizations I have been lucky enough to work with.  They incorporate the movement of horses (hippotherapy) into physical and occupational therapy for kids with special needs, treating a wide variety of diagnoses, including, Autism, Cerebral Palsy and Down Syndrome. 

The results TherAplay has produced are amazing - therapy on horses really improves the children's gross and fine motor skills, strength, and balance, as the movement of the horse develops muscle tone.  Just watch some of the TherAplay videos and see how their work has helped a number of kids walk for the very first time! That in itself is amazing, but what makes the place even more special, is how happy the kids are during therapy- it's not work, they get to go ride a horse!  To them, therapy is one of their favorite times of the week, which is pretty fantastic.  (See the kids in TherAplay's Photo Gallery)

Check out TherAplay's cool, new website and see how we incorporated a fun design, a new blog, passionate succcess stories, video, and photos of the TherAplay family, to better communicate TherAplay's vision and services.  But more importantly, go learn more about all the great people at TherAplay and all the good work they are doing for families and children with special needs in Central Indiana. It has been a rewarding experience for Marketpath to work with Children's TherAplay on their website design and web content management needs.

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Marketpath Named #1 Content Management Solution

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Marketpath is honored to be named the #1 Web Content Management Solution in the industry by BestWebDesignAgencies.com.  Earlier this month BestWebDesignAgencies.com selected Marketpath as their top CMS, based on an extensive evaluation of numerous applicants that included vendor reviews and interviews with vendor clients.

              Best Web Content Management                                             Web Design Winner

BestWebDesignAgencies.com is an independent authority that categorizes and ranks web design and development companies based on their specialties and expertise in various categories including design, deveopment, content management, branding, strategy, etc.

To view the official announcement from BestWebDesignAgencies, click below.

 BestWebDesignAgencies.com Names Marketpath as the #1 CMS

 

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Thank You Veterans

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Indianapolis Veterans Day Parade 2009

Happy Veterans Day
to all our Veterans and thank  you for your service, your sacrifices and for protecting our freedom.  Enjoy these pictures, taken from our Marketpath office window, of the 2009 Indianapolis Veterans Day Parade


Thanks again for your service!

American Flag - Indianapolis Veterans Day Parade 2009Veterans Day Parade Indianapolis 2009





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Asian American Alliance Announces Launch of New Website

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Asian American Alliance
Asian American Alliance, Inc. unveils its new user-friendly website, aaalliance.org, designed to further Asian American Alliance's mission of inspiring Asian Americans in central Indiana to serve and lead. 

 The site, designed and powered by Marketpath, Inc., includes a new look and feel, enhanced usability, and tools for alliance members to more easily interact and participate in member activities.  The site was built using Marketpath CMS, a web content management system, that allows non-technical users to keep relevant content up to date and to enhance communications between an organization and its members and partners.

In addition to its new look and clean visual design, the site offers tools for membership sign-up, event registration, event calendaring, news and press releases.  Furthermore, the site is now integrated with a web analytics package, allowing Asian American Alliance Board Members to monitor site usage and to make ongoing improvements for its membership.  "We are excited to raise awareness of the Asian American Alliance with a new website that offers a fresh and appealing design, while also providing usability and functionality to assist our membership and enhance our brand," said Sonia Chen, Vice President of the Asian American Alliance.  "The use of Marketpath's content management system will also allow our organization to improve communication with central Indiana's Asian American community and to provide up-to-date relevant information about our activities."

The redesign of the website is what Marketpath hopes will be a long partnership with the Asian American Alliance. "We're very excited to have the opportunity to partner with such a great organization that is committed to our community, encourages diversity, and supports the education of our next generation.  Marketpath is proud to do our small part in assisting the Asian American Alliance to achieve their goals and to improve their online presence", said Marketpath CMO, Kevin Kennedy.

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Marketpath Sponsors Dads Inc.'s Fatherhood Hall of Fame Induction

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Dr. Eugene White and Marketpath at Fatherhood Hall of Fame InductionI was fortunate to attend an event recently that honored two great Indianapolis men and Dads - the Dads Inc. Fatherhood Hall of Fame 2009 Induction.  One of Marketpath's goals is to support local organizations via in-kind donations of our Web Content Management Software, our time and web development services, or financially.  And in this case, I was privileged to help honor two men, Indiana Governor Mitch Daniels and Superintendent of Indianapolis Public Schools, Dr. Eugene White, who have done incredible things for Indiana, while also acting as positive role models with their commitment to their own children and families.  After listening to both men speak, it was even more clear to me that Indiana could use more leaders and role models like these impressive individuals. 

If you are a local father, Dads Inc. is a great organization that works to advance actively engaged fatherhood and the importance of strong fathers to our children, families, and community. The mission of Dads Inc. is to provide support and education for fathers in order to develop healthy relationships and involvement in their children's lives.  Marketpath and our founder, Matt Zentz, who is also a Dad's Inc. board member, are proud to do our part for such a worthy goal. 

See the above picture of Dr. White, his family, and the Marketpath team.
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Marketpath Sponsors Race For All Races

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Indianapolis Mayor Greg Ballard with Marketpath TeamOne of Marketpath's core values is our belief in participating in and improving our community.  Our commitment includes participation in various Indianapolis charities and organizations in areas such as:

  • Education
  • Parenting
  • Children and Youth
  • Diversity and Community Relations
  • Special Needs and Disabilities
  • Promoting Health

This past weekend, Marketpath sponsored the Asian American Alliance's Race-For-All-Races, a great event that encourages diversity and raises money for IPS high school student scholarships.  As a leading technology company in Indianapolis, Marketpath is privileged to support a great event and our city's next generation of leaders.

Not only did we sponsor the event, but the Marketpath Sloths, a name befitting our speed, ran a fine race.  See the photo above of Indianapolis Mayor Greg Ballard congratulating the Sloths!  And thanks to the Asian American Alliance for a job well done.

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