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Marketpath Named 2011 Innovation of the Year Finalist

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Mira Awards FinalistMarketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.

Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website, campaign management, and CRM into a cost-effective and measureable solution to dramatically enhance the dealer's communications and marketing. The groundbreaking system seamlessly integrates previously disparate systems and processes, to drive customer interactions and enhanced service, while more clearly measuring results. Customer Relation Automation communicates and gathers data at key touch-points, providing a personalized, multi-channel experience for a dealer's prospects and customers, adding value and enhancing their experience throughout the customer life-cycle.

Congratulations also to Exact Target and i2iConnect, the other finalists for this year's Innovation of the Year Award. Stayed tuned until May 7th, when the winner will be revealed at the Mira Awards Gala. Marketpath looks forward to developing more innovative web marketing solutions in the future.

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Fusz Mazda Launches New Website

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Marketpath is happy to announce the launch of Fusz Mazda's new website (www.fuszmazda.com), which features a completely redesigned look and feel and utilizes Marketpath CMS, as well as integrations with Drive Velocity, an automated dealer marketing software provider.

Fusz MazdaFusz Mazda wanted to break the mold of the usual car dealership website and convey not only their extensive inventory, but their commitment to customer service and quality. The site features a customized sliding gallery on the homepage that showcases Fusz Mazda Staff, customer testimonials, and a vehicle spotlight. The homepage also features a scrolling gallery of new and used inventory to help drive clicks to interior pages of the site.

While the site has just recently launched, the improvements in the site analytics have already been noticed. The bounce rate has been reduced from 41% down to 25%, the page views are up 28% since launch, and the pages per visit have skyrocketed 42% per visitor. While it is still very early in the process of determining the true success of the Fusz Toyota redesign and launch, these are all great early indicators that the site is going to outperform its predecessor.

We will be putting together a full case study on the entire suite of Lou Fusz Automotive Network websites over the next few weeks, after they have all rolled out and concrete data is available, so check back and learn more about this great project.


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