Indianapolis Web Content Management

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Children's TherAplay Launches New Website

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Children's TherAplay Foundation launches new websiteThe Children's TherAplay Foundation is one of the most unique organizations I have been lucky enough to work with.  They incorporate the movement of horses (hippotherapy) into physical and occupational therapy for kids with special needs, treating a wide variety of diagnoses, including, Autism, Cerebral Palsy and Down Syndrome. 

The results TherAplay has produced are amazing - therapy on horses really improves the children's gross and fine motor skills, strength, and balance, as the movement of the horse develops muscle tone.  Just watch some of the TherAplay videos and see how their work has helped a number of kids walk for the very first time! That in itself is amazing, but what makes the place even more special, is how happy the kids are during therapy- it's not work, they get to go ride a horse!  To them, therapy is one of their favorite times of the week, which is pretty fantastic.  (See the kids in TherAplay's Photo Gallery)

Check out TherAplay's cool, new website and see how we incorporated a fun design, a new blog, passionate succcess stories, video, and photos of the TherAplay family, to better communicate TherAplay's vision and services.  But more importantly, go learn more about all the great people at TherAplay and all the good work they are doing for families and children with special needs in Central Indiana. It has been a rewarding experience for Marketpath to work with Children's TherAplay on their website design and web content management needs.

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Marketpath Honored to be Part of Techpoint's Measured Marketing Initiative

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The Measured Marketing initiative, a joint effort between Techpoint, Ball State University's Center for Media Design and the Indiana Economic Development Corporation, was launched today.  The initiative shines a spotlight on 70 Indiana based, return-on-investment focused companies, and Marketpath is honored to be part of this group.    

Marketpath - Indiana Measure Marketing InitiativeWith support from the Indiana Economic Development Corporation, Techpoint will conduct a national public relations campaign to help draw attention to the great products and services offered by Indiana's thriving Measured Marketing businesses. 

Download the full press release from Techpoint

or

Check out Techpoint's Website for more information on the initiative.

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Marketpath Named #1 Content Management Solution

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Marketpath is honored to be named the #1 Web Content Management Solution in the industry by BestWebDesignAgencies.com.  Earlier this month BestWebDesignAgencies.com selected Marketpath as their top CMS, based on an extensive evaluation of numerous applicants that included vendor reviews and interviews with vendor clients.

              Best Web Content Management                                             Web Design Winner

BestWebDesignAgencies.com is an independent authority that categorizes and ranks web design and development companies based on their specialties and expertise in various categories including design, deveopment, content management, branding, strategy, etc.

To view the official announcement from BestWebDesignAgencies, click below.

 BestWebDesignAgencies.com Names Marketpath as the #1 CMS

 

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Marketpath CMS Adds Site Search and Sitemap Generator

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Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.

Integrated Site Search 

Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.

Automatic Sitemap Generator 

Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.

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Marketpath adds video management capabilities with VideoHere™

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VideoHere video management software Marketpath is proud to announce our new video management solution, which makes adding a video to your website just as easy as it has always been to add landing pages, images and image galleries using Marketpath CMS.

Our new partnership, with Cantaloupe.tv, integrates their VideoHereTM video management software into Marketpath's Content Management System to provide users a more engaging experience.  The integration offers Marketpath customers the ability to seamlessly utilize video in their web pages, providing highly relevant and engaging content.  And studies show that 65% of viewers watch online video to completion, a number significantly higher than for text.  This demonstrates how video is a great way to reach online audiences and to keep visitors glued your website and message longer. 

Marketpath's video management enables you to grow your site's video presence, while also enhancing your SEO efforts and social media footprint.  VideoHereTM includes a feature that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets. 

Using VideoHereTM is also extremely easy, allowing you to point-and-click to upload, customize, embed, and track videos in your web pages.  Directly from your Marketpath account, you can easily manage a video library, add video to web pages, and track video metrics, including impressions, clicks, views, drop-offs, view times, and viral sharing.

For more information on this new Marketpath offering, visit http://www.marketpath.com.

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Follow Marketpath on Twitter

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After having an inactive account for a little over a year, Marketpath has decided that it's time to join the ranks of active "tweeters" out there.  Follow @marketpathCMS for updates on Marketpath CMS, blog post alerts, and news from the Content Managment and Internet Marketing industry.

Follow @MarketpathCMS


Click the picture to get to our Twitter page!

We look forward to connecting with you! 


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Marketpath is a 2010 MIRA Awards Finalist!

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Last week Marketpath was announced as a Finalist for the 2010 Techpoint MIRA Awards.  For those of you who are not familiar, the MIRA Awards celebrate Indiana's technology leaders.  Marketpath has been nominated as a finalist in the Technology Gazelle category.


We are honored to be considered as a finalist for such a prestigious award.  The MIRA Awards Ceremony will be held Saturday, May 15th, 2010 at the Westin Hotel in beautiful downtown Indianapolis.  Check out the website for the MIRA Awards Ceremony and we'll see you there!

Click here to view the MIRA Awards Press Release

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