Indianapolis Web Content Management

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Thank You Veterans

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Indianapolis Veterans Day Parade 2009

Happy Veterans Day
to all our Veterans and thank  you for your service, your sacrifices and for protecting our freedom.  Enjoy these pictures, taken from our Marketpath office window, of the 2009 Indianapolis Veterans Day Parade


Thanks again for your service!

American Flag - Indianapolis Veterans Day Parade 2009Veterans Day Parade Indianapolis 2009





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Asian American Alliance Announces Launch of New Website

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Asian American Alliance
Asian American Alliance, Inc. unveils its new user-friendly website, aaalliance.org, designed to further Asian American Alliance's mission of inspiring Asian Americans in central Indiana to serve and lead. 

 The site, designed and powered by Marketpath, Inc., includes a new look and feel, enhanced usability, and tools for alliance members to more easily interact and participate in member activities.  The site was built using Marketpath CMS, a web content management system, that allows non-technical users to keep relevant content up to date and to enhance communications between an organization and its members and partners.

In addition to its new look and clean visual design, the site offers tools for membership sign-up, event registration, event calendaring, news and press releases.  Furthermore, the site is now integrated with a web analytics package, allowing Asian American Alliance Board Members to monitor site usage and to make ongoing improvements for its membership.  "We are excited to raise awareness of the Asian American Alliance with a new website that offers a fresh and appealing design, while also providing usability and functionality to assist our membership and enhance our brand," said Sonia Chen, Vice President of the Asian American Alliance.  "The use of Marketpath's content management system will also allow our organization to improve communication with central Indiana's Asian American community and to provide up-to-date relevant information about our activities."

The redesign of the website is what Marketpath hopes will be a long partnership with the Asian American Alliance. "We're very excited to have the opportunity to partner with such a great organization that is committed to our community, encourages diversity, and supports the education of our next generation.  Marketpath is proud to do our small part in assisting the Asian American Alliance to achieve their goals and to improve their online presence", said Marketpath CMO, Kevin Kennedy.

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Marketpath Sponsors Dads Inc.'s Fatherhood Hall of Fame Induction

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Dr. Eugene White and Marketpath at Fatherhood Hall of Fame InductionI was fortunate to attend an event recently that honored two great Indianapolis men and Dads - the Dads Inc. Fatherhood Hall of Fame 2009 Induction.  One of Marketpath's goals is to support local organizations via in-kind donations of our Web Content Management Software, our time and web development services, or financially.  And in this case, I was privileged to help honor two men, Indiana Governor Mitch Daniels and Superintendent of Indianapolis Public Schools, Dr. Eugene White, who have done incredible things for Indiana, while also acting as positive role models with their commitment to their own children and families.  After listening to both men speak, it was even more clear to me that Indiana could use more leaders and role models like these impressive individuals. 

If you are a local father, Dads Inc. is a great organization that works to advance actively engaged fatherhood and the importance of strong fathers to our children, families, and community. The mission of Dads Inc. is to provide support and education for fathers in order to develop healthy relationships and involvement in their children's lives.  Marketpath and our founder, Matt Zentz, who is also a Dad's Inc. board member, are proud to do our part for such a worthy goal. 

See the above picture of Dr. White, his family, and the Marketpath team.
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Marketpath Sponsors Race For All Races

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Indianapolis Mayor Greg Ballard with Marketpath TeamOne of Marketpath's core values is our belief in participating in and improving our community.  Our commitment includes participation in various Indianapolis charities and organizations in areas such as:

  • Education
  • Parenting
  • Children and Youth
  • Diversity and Community Relations
  • Special Needs and Disabilities
  • Promoting Health

This past weekend, Marketpath sponsored the Asian American Alliance's Race-For-All-Races, a great event that encourages diversity and raises money for IPS high school student scholarships.  As a leading technology company in Indianapolis, Marketpath is privileged to support a great event and our city's next generation of leaders.

Not only did we sponsor the event, but the Marketpath Sloths, a name befitting our speed, ran a fine race.  See the photo above of Indianapolis Mayor Greg Ballard congratulating the Sloths!  And thanks to the Asian American Alliance for a job well done.

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Marketpath and DreamTrust team up to launch Harry Potter themed website

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Marketpath and DreamTrust, two Indianapolis companies, are teaming up to launch HarryPotterWallArt.com, offering removable wall art for the highly popular film franchise.

Indianapolis, IN-August 11, 2009-Marketpath, Inc. (www.marketpath.com) was chosen to design and develop DreamTrust Corp.'s new website, www.HarryPotterWallArt.com. The innovative website will sell reusable wall decals, consisting of licensed images from the Harry PotterTM films.

DreamTrust needed a partner that could bring its product to life on the Web, helping fans visualize how the Pinhedz wall decals could transform their homes. To accomplish this goal, DreamTrust selected Marketpath, Inc., an Indianapolis based company specializing in website design and development services and on-demand Web content management and e-commerce solutions.

"We are excited to work with Marketpath to deliver this innovative new website for Harry Potter fans of all ages," said Rick Barretto, DreamTrust founder. "By partnering with Marketpath, Inc., who specializes in Web software and design, we'll bring our products to life on the Web with a richness that allows fans to envision how their favorite characters and scenes will look in their homes. Marketpath's software will enable our marketing staff to update and enhance the site easily without having to rely on technical developers and long timelines. Their software is extremely user-friendly, which lets us add new products and features quickly to the site."

DreamTrust Corp. offers hundreds of officially licensed images for sale from each movie in the series. Their patented Pinhedz material consists of self-adhesive, fabric matte paper that attaches easily to any non-porous surface. DreamTrust brings to life the Harry Potter images, varying in size from 12 inches to life-size pictures, and makes them available for the home or business.

Marketpath CEO Matt Zentz believes www.HarryPotterWallArt.com will be a huge success. "When you combine DreamTrust's vision and superior Pinhedz product with Marketpath's Web content management software and design expertise, the result is a website that should please our target audience. And with our help, Harry Potter fans should be able to immerse themselves in the film experience while in their own homes."

 

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A Developer-Friendly Web Content Management System

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One of the challenges with any web content management system (or WCM) is that it is too developer-friendly and lacks simplicity and intuitive usability. On the flip side, many WCM's may be very easy to use but don't provide tools for web developers who want to get in and do some tweaking or customization. Striking the balance between developers and users isn't easy but it also isn't impossible. 

Marketpath CMS now has a new feature for web developers that simplifies the setup and implementation of websites called syntax highlighting. Syntax highlighting changes the color of the  HTML coding so tags, attributes, and comments are more easily identifiable. This helps improve the speed of site implementation and makes for a more enjoyable experience overall for developers.

Syntax highlighting in web content management



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Web Content Management for Firefox, Safari, and Internet Explorer!

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It has been a long time in the making but Marketpath CMS is now fully cross-browser with all the major web browsers. Building a standalone website that is cross-browser is very easy. But building a tool with as rich a user interface as Marketpath CMS is quite an undertaking!

When we began development on Marketpath CMS in early 2006 Internet Explorer had a 57% market share (even higher if you count only corporate users) so we built our tool with that in mind. We recognized, though, that we would eventually need to mold Marketpath CMS into a fully cross-browser compatible tool and that's just what we did.

Supporting alll the major browsers provides even more convenience and simplicity for our customers. Managing website content should be easy and Marketpath CMS makes it so!

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Marketpath Launches New Phi Sigma Kappa Website

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Phi Sigma Kappa uses Marketpath Content Management Solution (Marketpath CMS)
Marketpath launched a newly designed and branded website for Phi Sigma Kappa that coincides with their 106th anniversary. Marketpath designed and delivered the new site, rebuilt forms to collect donations, dues, and chapter payments, and provided a Marketpath CMS account that enables Phi Sigma Kappa staff to manage existing content, create new pages, and modify site navigation.


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Marketpath demystifies SEO for the Indianapolis Convention & Visitor’s Association

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Friday, February 27 - PR pros from ICVA organizations such as The Children’s Museum, the Indiana Historical Society, the Indiana Restaurant Association, Indianapolis Museum of Art and the Indianapolis Indians gathered at Conseco Fieldhouse yesterday to hear our very own Adam Brand and TJ Furman demystify search engine optimization (SEO). The discussion was targeted towards a public relations audience, but the broader message is relevant to anyone interested in SEO. We have made the materials- SEO for Pulic Relations available and welcome you to view them.

If you have ever searched for information about an event, restaurant or ticket sales in Indianapolis, you can appreciate why this group was interested in SEO. There is a lot going on in the Circle City and in a way they are all vying for a piece of our shrinking attention span. Stop updating your Facebook status! On Thursday, Adam and TJ explained how SEO makes content more easily found through keyword searches. No smoke and mirrors or complicated lingo. Nothing to be afraid of- SEO is our friend!

For example, I did a Google search for ‘Indianapolis St. Patrick’s Day’ to see what appeared first in the search results. It was: Indy Sports Foundation. They are promoting several events related to St. Patrick’s Day, but the company’s mission is to support amateur sports in central Indiana. This first page may give you all the St. Paddy’s Day parade information you were looking for, but you may stay and click around to learn more about the Foundation (I did). Being that first search result is important and SEO will help you get there.

The participants at the ICVA talk on Thursday had questions ranging from basic to advanced which demonstrated a range of experience. Regardless of your comfort level with SEO practices, intimidation should not be a factor in getting started. There are endless resources available to learn about SEO and once you get started you’ll be glad you did.

While it was only a 1 hour discussion, Adam and TJ laid building blocks for all of the PR pros in the room to begin thinking about how they can each create a foundation of SEO-based communication strategies that will work for their organization. If you are interested in learning more about SEO and how it relates to what you do, contact anyone at Marketpath and we can start a conversation.

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