Content Management News - May 2010

Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.

Integrated Site Search 

Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.

Automatic Sitemap Generator 

Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.

Marketpath is proud to announce our new video management solution, which makes adding a video to your website just as easy as it has always been to add landing pages, images and image galleries using Marketpath CMS.

Our new partnership, with Cantaloupe.tv, integrates their VideoHere^TM video management software into Marketpath's Content Management System to provide users a more engaging experience.  The integration offers Marketpath customers the ability to seamlessly utilize video in their web pages, providing highly relevant and engaging content.  And studies show that 65% of viewers watch online video to completion, a number significantly higher than for text.  This demonstrates how video is a great way to reach online audiences and to keep visitors glued your website and message longer. 

Marketpath's video management enables you to grow your site's video presence, while also enhancing your SEO efforts and social media footprint.  VideoHere^TM includes a feature that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets. 

Using VideoHere^TM is also extremely easy, allowing you to point-and-click to upload, customize, embed, and track videos in your web pages.  Directly from your Marketpath account, you can easily manage a video library, add video to web pages, and track video metrics, including impressions, clicks, views, drop-offs, view times, and viral sharing.

For more information on this new Marketpath offering, visit http://www.marketpath.com.

After having an inactive account for a little over a year, Marketpath has decided that it's time to join the ranks of active "tweeters" out there.  Follow @marketpathCMS for updates on Marketpath CMS, blog post alerts, and news from the Content Managment and Internet Marketing industry.

Click the picture to get to our Twitter page!

We look forward to connecting with you! 

Marketpath is honored to be named the #1 Web Content Management Solution in the industry by BestWebDesignAgencies.com.  Earlier this month BestWebDesignAgencies.com selected Marketpath as their top CMS, based on an extensive evaluation of numerous applicants that included vendor reviews and interviews with vendor clients.

                                                          

BestWebDesignAgencies.com is an independent authority that categorizes and ranks web design and development companies based on their specialties and expertise in various categories including design, deveopment, content management, branding, strategy, etc.

To view the official announcement from BestWebDesignAgencies, click below.

 BestWebDesignAgencies.com Names Marketpath as the #1 CMS

Last week Marketpath was announced as a Finalist for the 2010 Techpoint MIRA Awards.  For those of you who are not familiar, the MIRA Awards celebrate Indiana's technology leaders.  Marketpath has been nominated as a finalist in the Technology Gazelle category.

We are honored to be considered as a finalist for such a prestigious award.  The MIRA Awards Ceremony will be held Saturday, May 15th, 2010 at the Westin Hotel in beautiful downtown Indianapolis.  Check out the website for the MIRA Awards Ceremony and we'll see you there!

Click here to view the MIRA Awards Press Release. 

5/30/2007 - Dominion Group, an Indianapolis-based provider of comfortable and affordable housing, launches a new website designed and built by Marketpath, Inc.  The new website incorporates an appealing, modern design with the ability to search for apartments by type and location. 

The Dominion Group website also includes a document management application that enables over 30 apartment communities to share business critical forms and other information.

Visit http://www.dominiongroup.net to learn more about Dominion Group.

5/14/2007 - Alway Development Corporation, a South Bend, IN based custom home builder, launches a new website designed and built by Marketpath, Inc.  The new website highlights two Alway communities, Fernwood and Deer Hollow, and presents detailed information about homes for sale and available models from which to begin the building process.

Alway manages their website with Marketpath CMS, a website content management solution.

Visit http://www.alwaydevelopment.com to learn more about Alway Development Corporation.