Content Management News

8/4/2008 - Marketpath will be sponsoring blogINDIANA 2008.  Local bloggers from across Indiana will gather at the IUPUI Campus Center on August 16-17th, 2008, for Blog Indiana 2008, a 2-day blogging and social media conference that aims to promote education, innovation and collaboration among Indiana’s fast-growing blogging community.

Blog Indiana 2008 is a 2-day conference for both experienced and new bloggers alike. Sessions will include topics such as blogging for beginners, using blogs in your business, monetizing your blog, political blogging and more advanced topics. In the past, most blogging and technology-related conferences have either been too expensive or too far out-of-state. Blog Indiana 2008 seeks to bring a low-cost, high-value conference to Hoosier bloggers.

Blogging regularly is a great way to increase search engine visibility and engage website visitors.  Blogging should be easy and yield positive results.  This is why we built a blogging component right into our content management system, Markeptath CMS.

Sign up for the conference now to better leverage blogging and improve you website ROI. 

7/23/2008 - Marketpath has finished updating their website with a fresh look and clean feel.  The site is now live at http://www.marketpath.com. 

4/24/2008 - Harding Poorman Group, an Indianapolis printing company that specializes in offset printing, printing on plastics, wide-format printing, one-to-one marketing, cd/dvd duplication and mailing/fulfilment services, has chosen Marketpath for website design, search engine optimization and web content management for its seven websites.

The new Harding Poorman Group websites will be completed and live in early June.

4/11/2008 - Marketpath CMS was nominated for Techpoint's Mira Innovation of the Year Award. 

The Innovation of the Year Award is given to the individual, organization, education department, or company that has created an innovative and novel proprietary technology. This product or service must demonstrate potential superiority and sustained viability in an industry, market, or field. This new technology-based product/service must meet a demonstrable, sizable market need and have a commercial application with an identified customer base. This product/service will be an innovative solution that offers a new approach to a product or service.

4/8/2008 - Young Professionals of Central Indiana has chosen Marketpath CMS as their choice for getting the most out of their website.

YPCI's new website is intended to be a tool for both members and YPCI to continue to develop lasting connections in the Central Indiana business community. 
 
Paid members of YPCI will have access to additional features that are not available to non-members, including the ability to edit your profile (including a picture and contact information if you so desire) and to track both upcoming and past YPCI events.  Paid members will also have access to a member directory that includes information about the other members of YPCI (only that which members opt to have shown). 
 
The website also has greater functionality for the Board of YPCI and will allow them to better plan and execute events, as well as collecting information regarding those members who would like to become even more involved in YPCI planning and leadership.
 
For more information on YPCI, check out http://www.ypci.net/.

1/29/2008 - The Indiana University Natatorium launched its new online swim program and summer day camp registration application.  Marketpath provided the application and database programming while the Natatorium used their existing website and a new website for sport camps and summer day camps. 

The IU Natatorium used their own website designers who worked with Marketpath to seamlessly integrate the existing and new designs with the new application.

View Swim Programs and Camps

4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites.

Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy.  With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers.

Most website pages are 80% to 90% static information.  Companies can spend $100 per hour or more to keep those pages updated.  The money used for updates could be better spent on custom software development that connects and enhances relationships with customers.  Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS.

Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus.  Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site.

Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates.

Click here for more information.....