Energy Systems Network (ESN) recently chose Marketpath CMS as the website content management system for its new website. The new ESN website was designed by an internal staff member and is heavily reliant on jQuery technology to give a sense of interactivity with the website visitor. A rotating image gallery, a project selector, and a scrolling partnership list are all part of the ESN homepage, which can help convey a large amount of information on a relatively small area. Other features of the site include a password protected partner area, a micro-site dedicated to one of ESN's projects (Project Plug-IN), a fully integrated calendar, and an easy-to-use blog which all make the job of bring clean technology to market just a little easier for ESN.
Marketpath was able to take the new designs from ESN and implement them into Marketpath CMS within a few weeks, giving control of all of the site's content to ESN's Manager of Communication. ESN's staff is now trained on Marketpath CMS and fully supported if any issues arise.
Until recently, managing the website for Saint Luke Catholic Church and School was very painful. Saint Luke had five major areas of focus within their parish (Worship, Parish Life, Religious Education, School, Athletics), all with significant and ongoing content and communication needs, yet they had only one person with the technical savvy to easily manage their website. And that individual was really too important to Saint Luke to be spending so much time updating the site for all the different ministries. On top of that, the site had so much content that finding what you needed had become very difficult.
So Saint Luke began looking for a partner that provided website solutions for schools and churches, with a number of goals in mind. First and most importantly, they needed to find a web content management system that was so easy to use that various staff members and volunteers could manage daily site updates without any technical skill set. Second, they needed a web design partner that could design a visually attractive site that allowed Saint Luke to communicate easily with many different constituents, while also being very user-friendly and easy to navigate (find what you want). Lastly, Saint Luke wanted a technically advanced web presence, so that they could communicate better with current parishioners, both young and old alike, while attracting new parishioners to join the Saint Luke's community.
After considering various options, Saint Luke selected Marketpath as their web design and web content management partner, launching a new site in only a few months. Their new site now features an engaging design that allows Saint Luke to communicate more easily to all its constituents, including four new blogs, image and message galleries, multiples calendars, podcasts, videos, and social media integration. The new site even features a mobile version, so that Saint Luke's most time sensitive information can easily be found. The new site is also very intuitive and easy to navigate, structured around Saint Luke's five main ministries. Finally and most importantly, the site is now simple to update, with each of the five ministries controlling their sections of the new site and managing daily updates.
Instead of worrying about technology, Saint Luke's team can now focus more time on what is important: their services to the community.
Earlier this month, Essco Corporation, supplier of personal protective equiptment, launched a new website featuring a newly redesigned look and increased functionality. The new Essco Corporation website was built on Marketpath CMS and takes advantage of Marketpath Storefront - a fully functional e-commerce system that allows for the sale of Essco's entire catalog of products. The site also features a fully integrated blog, social media tools, on-page search engine optimization, and Google Products
Because Essco sells so many products, guiding visitors to the correct product needed to be very straightforward. The site was designed to feature four top level categories - Safety, Chemicals, Containment, and Equipment. From there, users can drill down even further into sub-categories to find the specific product to fit their needs. The site also features a full product search to help users find specific products if they know exactly what they are searching for.
The site's content is managed using Marketpath CMS and can be updated quickly and easily to allow for enhanced marketing efforts from Essco. The entire store is managed through the same interface and allows for Essco to add, delete and edit products and product categories.
Since the site is in its infancy, it is unknown at this time what the exact impact on traffic and conversions will be. However, the improved design and functionality of the site will allow for increased sales via the web.
Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize excellence and achievement of Indiana's outstanding technology industry performers, annually include some of the technology industry's leading companies and individuals.
Marketpath is being recognized this year for a comprehensive internet marketing solution for automotive dealers, developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry. The solution, branded "Customer Relation Automation," seamlessly integrates a dealer's website, campaign management, and CRM into a cost-effective and measureable solution to dramatically enhance the dealer's communications and marketing. The groundbreaking system seamlessly integrates previously disparate systems and processes, to drive customer interactions and enhanced service, while more clearly measuring results. Customer Relation Automation communicates and gathers data at key touch-points, providing a personalized, multi-channel experience for a dealer's prospects and customers, adding value and enhancing their experience throughout the customer life-cycle.
Congratulations also to Exact Target and i2iConnect, the other finalists for this year's Innovation of the Year Award. Stayed tuned until May 7th, when the winner will be revealed at the Mira Awards Gala. Marketpath looks forward to developing more innovative web marketing solutions in the future.
Marketpath is happy to announce the launch of Fusz Mazda's new website (www.fuszmazda.com
), which features a completely redesigned look and feel and utilizes Marketpath CMS, as well as integrations with Drive Velocity, an automated dealer marketing software provider.
Fusz Mazda wanted to break the mold of the usual car dealership website and convey not only their extensive inventory, but their commitment to customer service and quality. The site features a customized sliding gallery on the homepage that showcases Fusz Mazda Staff, customer testimonials, and a vehicle spotlight. The homepage also features a scrolling gallery of new and used inventory to help drive clicks to interior pages of the site.
While the site has just recently launched, the improvements in the site analytics have already been noticed. The bounce rate has been reduced from 41% down to 25%, the page views are up 28% since launch, and the pages per visit have skyrocketed 42% per visitor. While it is still very early in the process of determining the true success of the Fusz Toyota redesign and launch, these are all great early indicators that the site is going to outperform its predecessor.
We will be putting together a full case study on the entire suite of Lou Fusz Automotive Network websites over the next few weeks, after they have all rolled out and concrete data is available, so check back and learn more about this great project.
We are excited this morning to announce the launch of C&T Design and Equipment Company's new website (www.c-tdesign.com), which was designed by Marketpath and utilizes our easy to use web content management system.
The site features impactful photography and show cases C&T Design projects from various industries around the globe, while promoting the food service equipment and services they offer.
The site also includes a new "resource center" that will position C&T as an industy leader in the food service solutions space. The resource center contains a project gallery for design concepts, a "green" solutions area with information and articles on eco-friendly and energy efficient products, services and design ideas, new "buyers guide" and "cooking guide" sections, as well as C&T Design's first blog. The website has also been optimized for search (SEO), so that C&T's products and services can be easily found by the numerous industry segments that C&T targets.
If you are in the market for food service equipment, design or consulting, we strongly recommend checking out C&T Design and Equipment. They're a great company and a pleasure to work with.
More more information about C&T Design and their new site, check out the attached press release.
The Children's TherAplay Foundation is one of the most unique organizations I have been lucky enough to work with. They incorporate the movement of horses (hippotherapy) into physical and occupational therapy for kids with special needs, treating a wide variety of diagnoses, including, Autism, Cerebral Palsy and Down Syndrome.
The results TherAplay has produced are amazing - therapy on horses really improves the children's gross and fine motor skills, strength, and balance, as the movement of the horse develops muscle tone. Just watch some of the TherAplay videos and see how their work has helped a number of kids walk for the very first time! That in itself is amazing, but what makes the place even more special, is how happy the kids are during therapy- it's not work, they get to go ride a horse! To them, therapy is one of their favorite times of the week, which is pretty fantastic. (See the kids in TherAplay's Photo Gallery)
Check out TherAplay's cool, new website and see how we incorporated a fun design, a new blog, passionate succcess stories, video, and photos of the TherAplay family, to better communicate TherAplay's vision and services. But more importantly, go learn more about all the great people at TherAplay and all the good work they are doing for families and children with special needs in Central Indiana. It has been a rewarding experience for Marketpath to work with Children's TherAplay on their website design and web content management needs.
The Measured Marketing initiative, a joint effort between Techpoint, Ball State University's Center for Media Design and the Indiana Economic Development Corporation, was launched today. The initiative shines a spotlight on 70 Indiana based, return-on-investment focused companies, and Marketpath is honored to be part of this group.
With support from the Indiana Economic Development Corporation, Techpoint will conduct a national public relations campaign to help draw attention to the great products and services offered by Indiana's thriving Measured Marketing businesses.
Download the full press release from Techpoint
Check out Techpoint's Website for more information on the initiative.
Marketpath is honored to be named the #1 Web Content Management Solution in the industry by BestWebDesignAgencies.com. Earlier this month BestWebDesignAgencies.com selected Marketpath as their top CMS, based on an extensive evaluation of numerous applicants that included vendor reviews and interviews with vendor clients.
BestWebDesignAgencies.com is an independent authority that categorizes and ranks web design and development companies based on their specialties and expertise in various categories including design, deveopment, content management, branding, strategy, etc.
To view the official announcement from BestWebDesignAgencies, click below.
BestWebDesignAgencies.com Names Marketpath as the #1 CMS
Marketpath's development team has just finished its latest addition to Marketpath CMS - Integrated Site Search and Automatically Generating XML Sitemaps. These features are now available and highly recommended for all of our customers, not only for general usability purposes, but for search engine optimization best practices, as well.
Integrated Site Search
Site search gives your website visitors the ability to seach for specific topics, pages, or products within your site by simply typing a search query into the new site search box that will be incorporated into your site. Upon searching, your visitor will be directed to a results page that ranks each listing based upon relevance, dramatically helping your visitors find what they are looking for. This is a crucial feature for websites that are constantly growing and changing.
Automatic Sitemap Generator
Google highly recommends incorporating XML sitemaps into any website so their robots and spiders can more easily determine the site structure, helping your website rank higher for your targeted terms. By utilizing the new site search feature explained above, Marketpath has built an XML sitemap generator that automatically populates based upon any page that is linked in your menu.