Content Management News

Marketpath is proud to announce our new video management solution, which makes adding a video to your website just as easy as it has always been to add landing pages, images and image galleries using Marketpath CMS.

Our new partnership, with Cantaloupe.tv, integrates their VideoHere^TM video management software into Marketpath's Content Management System to provide users a more engaging experience.  The integration offers Marketpath customers the ability to seamlessly utilize video in their web pages, providing highly relevant and engaging content.  And studies show that 65% of viewers watch online video to completion, a number significantly higher than for text.  This demonstrates how video is a great way to reach online audiences and to keep visitors glued your website and message longer. 

Marketpath's video management enables you to grow your site's video presence, while also enhancing your SEO efforts and social media footprint.  VideoHere^TM includes a feature that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets. 

Using VideoHere^TM is also extremely easy, allowing you to point-and-click to upload, customize, embed, and track videos in your web pages.  Directly from your Marketpath account, you can easily manage a video library, add video to web pages, and track video metrics, including impressions, clicks, views, drop-offs, view times, and viral sharing.

For more information on this new Marketpath offering, visit http://www.marketpath.com.

After having an inactive account for a little over a year, Marketpath has decided that it's time to join the ranks of active "tweeters" out there.  Follow @marketpathCMS for updates on Marketpath CMS, blog post alerts, and news from the Content Managment and Internet Marketing industry.

Click the picture to get to our Twitter page!

We look forward to connecting with you! 

Marketpath is honored to be named the #1 Web Content Management Solution in the industry by BestWebDesignAgencies.com.  Earlier this month BestWebDesignAgencies.com selected Marketpath as their top CMS, based on an extensive evaluation of numerous applicants that included vendor reviews and interviews with vendor clients.

                                                          

BestWebDesignAgencies.com is an independent authority that categorizes and ranks web design and development companies based on their specialties and expertise in various categories including design, deveopment, content management, branding, strategy, etc.

To view the official announcement from BestWebDesignAgencies, click below.

 BestWebDesignAgencies.com Names Marketpath as the #1 CMS

Last week Marketpath was announced as a Finalist for the 2010 Techpoint MIRA Awards.  For those of you who are not familiar, the MIRA Awards celebrate Indiana's technology leaders.  Marketpath has been nominated as a finalist in the Technology Gazelle category.

We are honored to be considered as a finalist for such a prestigious award.  The MIRA Awards Ceremony will be held Saturday, May 15th, 2010 at the Westin Hotel in beautiful downtown Indianapolis.  Check out the website for the MIRA Awards Ceremony and we'll see you there!

Click here to view the MIRA Awards Press Release. 

Happy Veterans Day to all our Veterans and thank  you for your service, your sacrifices and for protecting our freedom.  Enjoy these pictures, taken from our Marketpath office window, of the 2009 Indianapolis Veterans Day Parade. 


Thanks again for your service!

Asian American Alliance, Inc. unveils its new user-friendly website, aaalliance.org, designed to further Asian American Alliance's mission of inspiring Asian Americans in central Indiana to serve and lead. 

 The site, designed and powered by Marketpath, Inc., includes a new look and feel, enhanced usability, and tools for alliance members to more easily interact and participate in member activities.  The site was built using Marketpath CMS, a web content management system, that allows non-technical users to keep relevant content up to date and to enhance communications between an organization and its members and partners.

In addition to its new look and clean visual design, the site offers tools for membership sign-up, event registration, event calendaring, news and press releases.  Furthermore, the site is now integrated with a web analytics package, allowing Asian American Alliance Board Members to monitor site usage and to make ongoing improvements for its membership.  "We are excited to raise awareness of the Asian American Alliance with a new website that offers a fresh and appealing design, while also providing usability and functionality to assist our membership and enhance our brand," said Sonia Chen, Vice President of the Asian American Alliance.  "The use of Marketpath's content management system will also allow our organization to improve communication with central Indiana's Asian American community and to provide up-to-date relevant information about our activities."

The redesign of the website is what Marketpath hopes will be a long partnership with the Asian American Alliance. "We're very excited to have the opportunity to partner with such a great organization that is committed to our community, encourages diversity, and supports the education of our next generation.  Marketpath is proud to do our small part in assisting the Asian American Alliance to achieve their goals and to improve their online presence", said Marketpath CMO, Kevin Kennedy.

I was fortunate to attend an event recently that honored two great Indianapolis men and Dads - the Dads Inc. Fatherhood Hall of Fame 2009 Induction.  One of Marketpath's goals is to support local organizations via in-kind donations of our Web Content Management Software, our time and web development services, or financially.  And in this case, I was privileged to help honor two men, Indiana Governor Mitch Daniels and Superintendent of Indianapolis Public Schools, Dr. Eugene White, who have done incredible things for Indiana, while also acting as positive role models with their commitment to their own children and families.  After listening to both men speak, it was even more clear to me that Indiana could use more leaders and role models like these impressive individuals. 

If you are a local father, Dads Inc. is a great organization that works to advance actively engaged fatherhood and the importance of strong fathers to our children, families, and community. The mission of Dads Inc. is to provide support and education for fathers in order to develop healthy relationships and involvement in their children's lives.  Marketpath and our founder, Matt Zentz, who is also a Dad's Inc. board member, are proud to do our part for such a worthy goal. 

See the above picture of Dr. White, his family, and the Marketpath team.

One of Marketpath's core values is our belief in participating in and improving our community.  Our commitment includes participation in various Indianapolis charities and organizations in areas such as:

• Education
• Parenting
• Children and Youth
• Diversity and Community Relations
• Special Needs and Disabilities
• Promoting Health

This past weekend, Marketpath sponsored the Asian American Alliance's Race-For-All-Races, a great event that encourages diversity and raises money for IPS high school student scholarships.  As a leading technology company in Indianapolis, Marketpath is privileged to support a great event and our city's next generation of leaders.

Not only did we sponsor the event, but the Marketpath Sloths, a name befitting our speed, ran a fine race.  See the photo above of Indianapolis Mayor Greg Ballard congratulating the Sloths!  And thanks to the Asian American Alliance for a job well done.

Marketpath and DreamTrust, two Indianapolis companies, are teaming up to launch HarryPotterWallArt.com, offering removable wall art for the highly popular film franchise.

Indianapolis, IN-August 11, 2009-Marketpath, Inc. (www.marketpath.com) was chosen to design and develop DreamTrust Corp.'s new website, www.HarryPotterWallArt.com. The innovative website will sell reusable wall decals, consisting of licensed images from the Harry Potter^TM films.

DreamTrust needed a partner that could bring its product to life on the Web, helping fans visualize how the Pinhedz wall decals could transform their homes. To accomplish this goal, DreamTrust selected Marketpath, Inc., an Indianapolis based company specializing in website design and development services and on-demand Web content management and e-commerce solutions.

"We are excited to work with Marketpath to deliver this innovative new website for Harry Potter fans of all ages," said Rick Barretto, DreamTrust founder. "By partnering with Marketpath, Inc., who specializes in Web software and design, we'll bring our products to life on the Web with a richness that allows fans to envision how their favorite characters and scenes will look in their homes. Marketpath's software will enable our marketing staff to update and enhance the site easily without having to rely on technical developers and long timelines. Their software is extremely user-friendly, which lets us add new products and features quickly to the site."

DreamTrust Corp. offers hundreds of officially licensed images for sale from each movie in the series. Their patented Pinhedz material consists of self-adhesive, fabric matte paper that attaches easily to any non-porous surface. DreamTrust brings to life the Harry Potter images, varying in size from 12 inches to life-size pictures, and makes them available for the home or business.

Marketpath CEO Matt Zentz believes www.HarryPotterWallArt.com will be a huge success. "When you combine DreamTrust's vision and superior Pinhedz product with Marketpath's Web content management software and design expertise, the result is a website that should please our target audience. And with our help, Harry Potter fans should be able to immerse themselves in the film experience while in their own homes."

 

One of the challenges with any web content management system (or WCM) is that it is too developer-friendly and lacks simplicity and intuitive usability. On the flip side, many WCM's may be very easy to use but don't provide tools for web developers who want to get in and do some tweaking or customization. Striking the balance between developers and users isn't easy but it also isn't impossible. 

Marketpath CMS now has a new feature for web developers that simplifies the setup and implementation of websites called syntax highlighting. Syntax highlighting changes the color of the  HTML coding so tags, attributes, and comments are more easily identifiable. This helps improve the speed of site implementation and makes for a more enjoyable experience overall for developers.

It has been a long time in the making but Marketpath CMS is now fully cross-browser with all the major web browsers. Building a standalone website that is cross-browser is very easy. But building a tool with as rich a user interface as Marketpath CMS is quite an undertaking!

When we began development on Marketpath CMS in early 2006 Internet Explorer had a 57% market share (even higher if you count only corporate users) so we built our tool with that in mind. We recognized, though, that we would eventually need to mold Marketpath CMS into a fully cross-browser compatible tool and that's just what we did.

Supporting alll the major browsers provides even more convenience and simplicity for our customers. Managing website content should be easy and Marketpath CMS makes it so!

Marketpath launched a newly designed and branded website for Phi Sigma Kappa that coincides with their 106th anniversary. Marketpath designed and delivered the new site, rebuilt forms to collect donations, dues, and chapter payments, and provided a Marketpath CMS account that enables Phi Sigma Kappa staff to manage existing content, create new pages, and modify site navigation.

Friday, February 27 - PR pros from ICVA organizations such as The Children’s Museum, the Indiana Historical Society, the Indiana Restaurant Association, Indianapolis Museum of Art and the Indianapolis Indians gathered at Conseco Fieldhouse yesterday to hear our very own Adam Brand and TJ Furman demystify search engine optimization (SEO). The discussion was targeted towards a public relations audience, but the broader message is relevant to anyone interested in SEO. We have made the materials- SEO for Pulic Relations available and welcome you to view them.

If you have ever searched for information about an event, restaurant or ticket sales in Indianapolis, you can appreciate why this group was interested in SEO. There is a lot going on in the Circle City and in a way they are all vying for a piece of our shrinking attention span. Stop updating your Facebook status! On Thursday, Adam and TJ explained how SEO makes content more easily found through keyword searches. No smoke and mirrors or complicated lingo. Nothing to be afraid of- SEO is our friend!

For example, I did a Google search for ‘Indianapolis St. Patrick’s Day’ to see what appeared first in the search results. It was: Indy Sports Foundation. They are promoting several events related to St. Patrick’s Day, but the company’s mission is to support amateur sports in central Indiana. This first page may give you all the St. Paddy’s Day parade information you were looking for, but you may stay and click around to learn more about the Foundation (I did). Being that first search result is important and SEO will help you get there.

The participants at the ICVA talk on Thursday had questions ranging from basic to advanced which demonstrated a range of experience. Regardless of your comfort level with SEO practices, intimidation should not be a factor in getting started. There are endless resources available to learn about SEO and once you get started you’ll be glad you did.

While it was only a 1 hour discussion, Adam and TJ laid building blocks for all of the PR pros in the room to begin thinking about how they can each create a foundation of SEO-based communication strategies that will work for their organization. If you are interested in learning more about SEO and how it relates to what you do, contact anyone at Marketpath and we can start a conversation.

8/4/2008 - Marketpath will be sponsoring blogINDIANA 2008.  Local bloggers from across Indiana will gather at the IUPUI Campus Center on August 16-17th, 2008, for Blog Indiana 2008, a 2-day blogging and social media conference that aims to promote education, innovation and collaboration among Indiana’s fast-growing blogging community.

Blog Indiana 2008 is a 2-day conference for both experienced and new bloggers alike. Sessions will include topics such as blogging for beginners, using blogs in your business, monetizing your blog, political blogging and more advanced topics. In the past, most blogging and technology-related conferences have either been too expensive or too far out-of-state. Blog Indiana 2008 seeks to bring a low-cost, high-value conference to Hoosier bloggers.

Blogging regularly is a great way to increase search engine visibility and engage website visitors.  Blogging should be easy and yield positive results.  This is why we built a blogging component right into our content management system, Markeptath CMS.

Sign up for the conference now to better leverage blogging and improve you website ROI. 

7/23/2008 - Marketpath has finished updating their website with a fresh look and clean feel.  The site is now live at http://www.marketpath.com. 

4/24/2008 - Harding Poorman Group, an Indianapolis printing company that specializes in offset printing, printing on plastics, wide-format printing, one-to-one marketing, cd/dvd duplication and mailing/fulfilment services, has chosen Marketpath for website design, search engine optimization and web content management for its seven websites.

The new Harding Poorman Group websites will be completed and live in early June.

4/11/2008 - Marketpath CMS was nominated for Techpoint's Mira Innovation of the Year Award. 

The Innovation of the Year Award is given to the individual, organization, education department, or company that has created an innovative and novel proprietary technology. This product or service must demonstrate potential superiority and sustained viability in an industry, market, or field. This new technology-based product/service must meet a demonstrable, sizable market need and have a commercial application with an identified customer base. This product/service will be an innovative solution that offers a new approach to a product or service.

4/8/2008 - Young Professionals of Central Indiana has chosen Marketpath CMS as their choice for getting the most out of their website.

YPCI's new website is intended to be a tool for both members and YPCI to continue to develop lasting connections in the Central Indiana business community. 
 
Paid members of YPCI will have access to additional features that are not available to non-members, including the ability to edit your profile (including a picture and contact information if you so desire) and to track both upcoming and past YPCI events.  Paid members will also have access to a member directory that includes information about the other members of YPCI (only that which members opt to have shown). 
 
The website also has greater functionality for the Board of YPCI and will allow them to better plan and execute events, as well as collecting information regarding those members who would like to become even more involved in YPCI planning and leadership.
 
For more information on YPCI, check out http://www.ypci.net/.

1/29/2008 - The Indiana University Natatorium launched its new online swim program and summer day camp registration application.  Marketpath provided the application and database programming while the Natatorium used their existing website and a new website for sport camps and summer day camps. 

The IU Natatorium used their own website designers who worked with Marketpath to seamlessly integrate the existing and new designs with the new application.

View Swim Programs and Camps

11/1/2007 - SYSCO Food Services of Indianapolis, LLC (http://www.syscoindy.com) launched a new website designed by Marketpath.  The website provides a new marketing channel to regional clients and prospects and offers a central location for finding event information, market news, employment and great recipes.

SYSCO is using Marketpath CMS to manage website content, documents and images.  This allows them to maintain fresh content and an updated location for company events and news.

Marketpath also built a custom event management application so SYSCO can provide online registration to their clients.

We are proud to have SYSCO as a new customer and look forward to a strong, enduring partnership.

10/18/2007 - Servers Partners, maker of the easy to use office file server FileEngine©(http://www.fileengine.com), has chosen Marketpath CMS to manage their website content.

Marketpath has a strong relationship with Server Partners that has lasted many years.  We build custom applications and more to help Server Partners grow their business more effectively.

8/24/2007 - IUPUI Auxiliary Services has chosen Marketpath CMS as the preferred tool to manage eight of its organizational websites. 

IUPUI Auxiliary Services' business units consist of the IU  Natatorium, Indianapolis Tennis Center, Michael A. Carroll Track & Soccer Stadium, Mail Services, Food Services, Bookstore, University Place Conference Center & Hotel and the National Art Museum of Sport.

IUPUI Auxililary Services is a complex organization that blends business, sport and art to support the educational and cultural needs of the entire campus. By using Marketpath CMS, the Auxiliary business units have the abillity to provide University students and staff with frequent and relevant content updates while maintaining consistent branding across each of their sites.

7/15/2007 - NorthPark Community Credit Union has chosen Marketpath CMS to manage its website (http://www.northparkccu.org).

NorthPark provides a broad range of financial products and services in a professional and friendly environment. Services, products and especiallly rate changes require very frequent updates. By utilizing the benefits of Marketpath CMS, NorthPark is able to make these updates any time of day without the delay and cost of a contracted website developer.

6/14/2007 - Cognitio, a food product research company based in Carmel, Indiana, began using its new web-based survey management tool.  The previous application was built with Microsoft Access 97 and presented continual problems that had become costly and time consuming to fix. 

Marketpath rebuilt the old application into a web-based application utilizing Microsoft ASP.Net and SQL Server 2005.  This provided a solid foundation for usability and reliability and could be used in the office or from remote locations.

Visit http://www.cognitio.us to learn more about Cognitio.

5/30/2007 - Dominion Group, an Indianapolis-based provider of comfortable and affordable housing, launches a new website designed and built by Marketpath, Inc.  The new website incorporates an appealing, modern design with the ability to search for apartments by type and location. 

The Dominion Group website also includes a document management application that enables over 30 apartment communities to share business critical forms and other information.

Visit http://www.dominiongroup.net to learn more about Dominion Group.

5/14/2007 - Alway Development Corporation, a South Bend, IN based custom home builder, launches a new website designed and built by Marketpath, Inc.  The new website highlights two Alway communities, Fernwood and Deer Hollow, and presents detailed information about homes for sale and available models from which to begin the building process.

Alway manages their website with Marketpath CMS, a website content management solution.

Visit http://www.alwaydevelopment.com to learn more about Alway Development Corporation.

4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites.

Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy.  With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers.

Most website pages are 80% to 90% static information.  Companies can spend $100 per hour or more to keep those pages updated.  The money used for updates could be better spent on custom software development that connects and enhances relationships with customers.  Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS.

Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus.  Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site.

Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates.

Click here for more information.....