john kohlmeyer's EntriesRemember how excited you were back in the early 90s when you sent your first email? And then how sophisticated you felt when it was a daily thing with friends and family? Fast forward to today. Your inbox is so full of junk that you actually catalog it. You have special folders for all the junk to be filtered to, and you still see it constantly. There is no avoiding it. Email is no longer fun. Email annoys you. You've even gone so far to completely avoid email until someone actually tells you face to face that they emailed you. Now think about social networking and how you got that same buzz when you first created your Facebook account a few years ago. It was fun at first to see how much weight people from high school had gained and how bald they are now. You were able to reconnect with some lost friends while still ignoring the ones you always did before. Your news feed was filled with relevant news about cats and breakfasts. Ah...Facebook was just right... but that all has changed.
We can't do anything about it though, right? Wrong. We can. At least on Facebook... (again, Twitter died a horrible death). You could always unfriend any of these spammers immediately and return your news feed to sanity. But Facebook itself could do something about the problem, because unlike email spam, Facebook spam can be fixed if they are so willing. Here's how. If someone suggests I become a fan of something too often, I should be able to report them as a spammer... Or, if they suggest I become a fan of some dog grooming service in New York City, and I live in Indianapolis, I should be able to report them as a spammer. As more people report, their "spammer score" will increase, and they will slowly disappear from otherwise relevant news feeds around the world. Maybe there could be a slider bar in my Facebook settings to adjust how much spam I want to see (none, please). The nice thing about the "social" aspect of social networking is that the group can weigh in and figure things out on their own. The whole concept of social marketing is bogus. If you're going to pay to advertise, please do it responsibly and without tricks. Don't pay someone to spam for you. You're only hurting your brand. Posted Jan 26 2010 1:10 PM by John Kohlmeyer FarmVille was the biggest of all emerging web technologies in 2009 partly due to the fact that the rise of FarmVille is the death of Twitter. It is also the reason that I haven't updated my blog in 15 months. There literally were no other emerging web technologies. Don't question me on this. I'm an expert and its the name of my blog.Why exactly is FarmVille better for business than Twitter? I'll sum it up for you... Anyone can have a twitter account and update their status easily while investing very little time or attention. But is that really the message you want to send to your customers - that you will be investing little time or attention into THEIR NEEDS? How dumb of you! FarmVille, on the other hand, requires lots of time and resources to be successful. It mirrors real life business. If a potential customer notices that you have a well maintained farm, they will be more likely to become your FarmVille neighbor. Mirroring that, they will become a valuable customer in real life and probably give you lots and lots of money. You can even send your existing customers gifts through FarmVille - something they can actually use - rather than spamming them left and right with yet another worthless retweeted self-promoting Twitter update that is more than likely putting you on their ignore list. Besides, nothing says warm lead like finding a lost cow. There is an article on CNN today asking if twitter has peaked. FTA: "They show the site peaked with about 21.2 million visitors in July 2009 and dipped to 19.9 million in December. By contrast, during the same period Facebook grew from about 250 million users to more than 350 million." Don't forget that Farmville by itself is now bigger than Twitter anyway. Don't believe that Twitter is dying? How many real friends do you have on Twitter? As in friends who aren't self-promoting or retweeting someone else's self-promotion in the hope that that self-promotion retweet will garner them more retweeting self-promoting followers who will do nothing more than fill your feed with retweeted self-promotion? My guess is 4. You would only have 4 friends. And you went to high school with them 10 years ago. And you really don't care what their cat is up to. My advice? Stop tweeting. Completely. Don't be lazy. Don't be crazy. Drop the bird and buy a herd (of sheep on FarmVille). BTW, I'm still investigating ways of integrating FarmVille into our very own Marketpath CMS... I'll keep you updated on how that goes. Posted Sep 4 2009 8:30 AM by John Kohlmeyer Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sed iaculis nisl. Donec quis ullamcorper velit. Aenean vitae lectus vel augue rhoncus volutpat. Duis velit felis, cursus at fringilla non, hendrerit sed odio. Cras rutrum dignissim sem egestas faucibus. Donec a magna ante, et tincidunt velit. Proin urna tellus, dignissim eu semper facilisis, fringilla nec arcu. Nulla massa mi, molestie sit amet vestibulum gravida, mollis ac tellus. Aliquam ultricies, libero tincidunt viverra congue, risus urna tincidunt metus, ut vestibulum elit justo non lorem. Mauris imperdiet dapibus ipsum ut tincidunt. Vestibulum fringilla, arcu vel imperdiet euismod, mauris lacus vehicula nisi, et dignissim elit magna ac quam. Aenean ac sem in quam tincidunt pretium. Aenean aliquet, felis non semper hendrerit, leo tellus vehicula risus, non iaculis urna augue sodales eros. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur porttitor semper felis eget ultrices. Nunc in purus ac ligula imperdiet faucibus. Praesent tristique metus non neque mattis nec malesuada nulla auctor. Ut quis pretium velit. Posted by John Kohlmeyer At this weekend's wedding purple was the color, but not just any purple - a metalic liliac! It was beautiful as an accent color on the groomsmen vests and ties and the bridesmaid dresses were stunning. At a recent Indy Wedding seminar, a national wedding consultant said purple was definitely in for 2010. So if you are like me and love purple - now is the time! Posted by John Kohlmeyer Recently, Charleston House catered an authentic Hawaiian Luau as a graduation party at Park Tudor school here in Indianapolis . Dishes included Roasted Kailua Pig, Spam Fried Rice, Mac Salad and Chicken Long Rice. Not only was the Charleston House food fabulous but the luau dancing went on for hours! A great time in Indy with great food. Try Charleston House Catering at your next event. ![]() Posted by John Kohlmeyer Oddly enough, August 22, 2008 was the date of my daughter's wedding and August 22, 2009 will be the date of my niece's wedding! What a coincidence they both will have 8-22 as their anniversary! I think my son-in-law and my niece's fiance planned it that way so they could remind each other of the anniversary date! And my entire family will be traveling to Glen Lake Michigan for the wedding. My parents honeymooned at Glen Lake as did my niece's parents but no one before has ever gotten married there. My niece has dreamed of this wedding on the beach since she was a little girl and now her wedding dream will come true. Posted by John Kohlmeyer Who knew it would be acid reflux that would make Chef Amy create her signature bow-tie pasta dish? Amy was catering for a party where the husband of the client had really bad acid refux so many of her creamier or spicy pasta dishes were definitely out. So Chef Amy set about creating a light pasta dish in a white wine and butter sauce. The dish was so well received she continued making it and tweaking the recipe. She started with cherry tomatoes but soon moved on to sun-dried tomatoes adding greek olives, and portabella mushrooms along the way. Signature Bow Tie Pasta is now one of the featured dishes on the Charleston House Catering menu! Posted Jul 26 2009 4:03 PM by John Kohlmeyer
The AirPigz 'Pig Pen' taking shape in the boonies of the campground about 2pm Saturday. The travel trailer is a really nice family of 4 from IL, and the motorhome in the background is the myTransponder ranch just beginning to take shape. More camp pix later.
After a little rain Saturday, I saw this fast and furious looking Lycoming powered Lancair Evolution being pulled to the exhibit area. ![]()
Speaking of fast and furious... I recognized the Aerostar airframe right away, but the data plate says this is the Taylor Speedstar. The project is a single engine turbine powered modification. I think it looks like a hot idea! ![]()
It doesn't get any better than a Pitcairn Autogyro in my mind... what a beautiful flying machine. The all new 'Vintage Hangar' is visible in the background. Mmmm, Oshkosh! ![]()
A really big and very yellow amphibious Cessna Caravan being pushed into the exhibit area on Sunday morning. Sure looks like a great way to have some serious fun! ![]()
The Sunday morning sky wa a perfect background for Mike Logbacks beautiful Tailwind. I got this picture right after he shut the engine down from arriving at OSH. ![]()
The freaky-cool unmanned Predator arrived the other day (I saw the EAA tweet about it's arrival) and is on display. Gonna have to study this thing in the coming days. ![]()
I actually saw some people were really concerned that the new flush toilets at OSH might ruin the experience (?), but fear not, there are still lots of sweet portables around! Posted Dec 17 2008 10:21 AM by John Kohlmeyer
The following websites are GREAT resources for finding colors that blend well together: Color is used to evoke emotion. Consider the following examples. Which site is soothing and gives you a sense of warmth and which is loud and gives you a headache?
Well balanced color is essential to consistency and flow in a website. This was the reason we created "strict colors" within Marketpath CMS. With strict colors enabled, website content managers need not worry about matching colors on their own. We add your website's unique palette of colors to the editor so keeping your content consistent is a snap! Posted Nov 7 2008 1:45 PM by John Kohlmeyer This is the first entry... Posted Oct 20 2008 8:46 AM by John Kohlmeyer Take a look at this URL from newegg.com - http://www.newegg.com/Product/Product.aspx?Item=N82E16822140118. Do you have any idea what the product is before you click on it? Unless you're really good at memorizing item numbers, probably not. Not only is this URL not attractive to humans, search engines like Google place an emphasis on the URL when looking for keywords. Walmart is guilty of the same problem. Based on the URL rewriting work I did for blogging, I'm now applying it to our new e-commerce module - Marketpath StoreFront. Like blogging, StoreFront will be an add-on for Marketpath CMS. Our version of the same Walmart page would look like http://www.walmart.com/pets/dogs/dogfood/purina-beneful-healthy-radiance. Much better. This will no doubt be a future trend in online stores as it helps redefine SEO for e-commerce. Posted by John Kohlmeyer
The General Trades Contractor is building temporary partitions for temporary classrooms and will soon be building the temporary wall dividing the existing building from the addition area. The Mechanical Contractor has been investigating where to cut piping and cap lines. The Fire Sprinkler Contractor has been investigating where to cut piping and cap lines. The Electrical/Technology Contractor has been investigating where to cut power feeding the front section of the building in order for demolition to start Work planned to be performed in the next several months: 1. Install temporary fencing and lay down area
Posted by John Kohlmeyer 8/4/2008 - Marketpath will be sponsoring blogINDIANA 2008. Local bloggers from across Indiana will gather at the IUPUI Campus Center on August 16-17th, 2008, for Blog Indiana 2008, a 2-day blogging and social media conference that aims to promote education, innovation and collaboration among Indiana’s fast-growing blogging community.
Blogging regularly is a great way to increase search engine visibility and engage website visitors. Blogging should be easy and yield positive results. This is why we built a blogging component right into our content management system, Markeptath CMS. Sign up for the conference now to better leverage blogging and improve you website ROI. Posted Jul 28 2008 9:57 AM by John Kohlmeyer I got up early on Saturday to stand in line for the Jesus Phone iPhone 3G at the Apple store, and as I'm waiting for the doors to open, I had plenty of time to think. Of course first and foremost on my mind was calculating how much of my life is spent standing in some type of line. Everyday I stand in line at lunch. Sometimes on Fridays and Saturdays I wait for over 30 minutes for a table to open up at St. Elmos Arby's. I got stuck in traffic this morning for another 20+ minutes because some people dont know how to drive.
Thankfully, with Marketpath CMS, there is no waiting. You don't need someone else to publish the website content you need out NOW. Click, Edit, Publish. BOOM! Instant Gratification. Your new changes are live to the world. Posted by John Kohlmeyer 7/23/2008 - Marketpath has finished updating their website with a fresh look and clean feel. The site is now live at http://www.marketpath.com. Posted Jul 22 2008 9:49 PM by John Kohlmeyer What stands in the way of you updating your website more frequently? (Lack of) technology, that's what! Machines should be doing the busy work, not you. You should be able to freely express your ideas and opinions using tools that make the job easy. So what are you going to do about it?
Skills can vary wildly between human beings. Some can be bad at both spelling and haircuts yet be great at growing a killer moustache and wearing a bandana. Some are outstanding at writing code and somehow bad at bowhunting. Should a lack of programming skills keep you from being able to update your company's website? No! You should put the power back in your hands and make things easy with Marketpath CMS. Having said that... Just because anyone can manage content doesn't mean you should let everyone and their brothers have control of your content. You still need to make sure your content management is in competent hands. Maybe we'll talk about that problem, and Marketpath's solution to it, next time. BTW, yes... the Cardinals are my favorite team, and I realize he is wearing a Cardinals shirt. Some of us redbird fans can actually spell... Its just a coincidence, I ashure you. Posted Apr 27 2008 2:48 PM by John Kohlmeyer hiiiiiiiiiiiiiiiiiiiiiiiii! Posted by John Kohlmeyer Posted by John Kohlmeyer Posted by John Kohlmeyer 4/8/2008 - Young Professionals of Central Indiana has chosen Marketpath CMS as their choice for getting the most out of their website. YPCI's new website is intended to be a tool for both members and YPCI to continue to develop lasting connections in the Central Indiana business community. Posted Apr 6 2008 3:18 PM by John Kohlmeyer this is a test Posted by John Kohlmeyer Posted by John Kohlmeyer Posted by John Kohlmeyer Posted by John Kohlmeyer 8/24/2007 - IUPUI Auxiliary Services has chosen Marketpath CMS as the preferred tool to manage eight of its organizational websites. IUPUI Auxiliary Services' business units consist of the IU Natatorium, Indianapolis Tennis Center, Michael A. Carroll Track & Soccer Stadium, Mail Services, Food Services, Bookstore, University Place Conference Center & Hotel and the National Art Museum of Sport. IUPUI Auxililary Services is a complex organization that blends business, sport and art to support the educational and cultural needs of the entire campus. By using Marketpath CMS, the Auxiliary business units have the abillity to provide University students and staff with frequent and relevant content updates while maintaining consistent branding across each of their sites. Posted by John Kohlmeyer 7/15/2007 - NorthPark Community Credit Union has chosen Marketpath CMS to manage its website (http://www.northparkccu.org). NorthPark provides a broad range of financial products and services in a professional and friendly environment. Services, products and especiallly rate changes require very frequent updates. By utilizing the benefits of Marketpath CMS, NorthPark is able to make these updates any time of day without the delay and cost of a contracted website developer. Posted by John Kohlmeyer Visit http://www.cognitio.us to learn more about Cognitio. Posted by John Kohlmeyer Visit http://www.dominiongroup.net to learn more about Dominion Group. Posted by John Kohlmeyer Visit http://www.alwaydevelopment.com to learn more about Alway Development Corporation. Posted by John Kohlmeyer 4/30/2007 - Indianapolis, IN - Marketpath, Inc., an Indianapolis-based software development firm, has implemented Indy's first full-featured content management solution that offers an easier way to manage websites. Outdated and stagnant websites are a major ailment for the Internet's business community and Marketpath has the remedy. With sophisticated tools for editing and publishing website content, Marketpath CMS can lower website maintenance costs and the time to publish by virtually eliminating programmers. Most website pages are 80% to 90% static information. Companies can spend $100 per hour or more to keep those pages updated. The money used for updates could be better spent on custom software development that connects and enhances relationships with customers. Simple website updates should be left to capable marketing staff using a full-featured content management solution like Marketpath CMS. Marketpath CMS allows users to manage everything from website pages, headers and footers to documents, images and navigational menus. Marketpath CMS also provides visitor statistics so users can see what pages are receiving the most visits, where those visitors are originating and where visitors typically abandon the site. Marketpath CMS not only makes website updates easier and more convenient through its browser based toolset, it also lowers website maintenance costs and decreases the time it takes to deploy those updates. |
Archive 2010 (2) March (1) Social Marketing Kills Social Networking January (1) FarmVille vs. Twitter Smackdown (Farmville FTW) 2009 (6) September (1) Second Post August (4) Purple Is In! CHC hosted a Luau August 22nd Wedding Creating Chef Amy's Signature Pasta July (1) OSHKOSH 09 Pic Stream #1 2008 (14) December (1) What color is your business? November (1) New Entry October (1) URL Rewriting and E-commerce August (2) January 2008 Construction Update Marketpath Sponsors blogINDIANA 2008 July (3) Instant Gratification Marketpath Website Revamped Content Management Made Easy April (5) New Entry Harding Poorman Uses CMS Techpoint Mira Award YPCI Goes Live with New Website First Entry! January (1) IU Natatorium Launches Reg. App 2007 (8) November (1) Sysco Chooses Marketpath CMS October (1) ServerPartners - FileEngine August (1) IUPUI Chooses Marketpath CMS July (1) NorthPark Community Credit Union June (1) Direct Connect Application May (2) Dominion Group Website Alway Development Corp Website April (1) Introducing Marketpath CMS Categories ASP Content Management Business CMS Business Content Management Business Website Design CMS CMS Software Content Management News Content Management Software Content Management Solution Content Management System Content Management Tool Easy CMS Easy Content Management Easy Website Maintenance Hosted Content Management Indiana Search Engine Optimization Indiana SEO Indiana Web Development Indiana Website Design Indianapolis Content Management Indianapolis Search Engine Optimization Indianapolis Search Marketing Indianapolis SEO Indianapolis SEO and CMS Indianapolis Web Design Indianapolis Web Software Indianapolis Website Design Indianapolis Website Maintenance Indianapolis Website Marketing Indianpolis search marketing Indy Content Management Indy SEO Indy Web Design Indy Website Design Internet Design Internet Marketing Strategies SaaS CMS Web CMS Web Content Management Web Design Web Maintenance Website CMS What's New CMS |